QR Code Press

QR codes in Seoul sidewalks and subways provide visitor assistance

02/16/201302/14/2013 Sam Lambert

These South Korean quick response barcodes provide help such as a handy guide to the commuter trains. The city of Seoul, South Korea is using mobile technology in the form of QR codes in order to make itself more friendly to tourists, who can now use their smartphones and tablets to obtain visitor information such as the most recent subway guide. These barcodes were already being added to the now hyper famous neighborhood of Gangnam. The QR codes from the neighborhood made globally recognizable by PSY’s tremendously famous song are…

QR codes are great – and possibly dangerous at times

01/16/201304/13/2014 Jennifer Goula

Though the barcodes are a growing favorite of consumers and marketers, unethical hands have entered the mix. The little black and white squares that make up QR codes have become exceptionally popular among smartphone users and mobile marketers alike, but as with every commonly used tool that connects with the internet, unscrupulous individuals have now started to make their mark by making some scans harmful. The trend of attacks on PCs is gaining strength with mobile devices as their penetration increases. Malicious QR codes remain rare, but they do exist…

QR codes popular on Southern Tasmanian fruit farm

11/24/201211/22/2012 Julie Campbell

Visitors to the grower’s location can use their smartphones to spot the ripest and sweetest produce. Sorell Fruit Farm, located in Southern Tasmania, has added a unique new mobile twist to its farm tourism through the use of QR codes that are located among all of the rows. Each row of fruit boasts a quick response barcode that can be scanned by visitors with smartphones. The idea came from the farm’s Bob Hardy. It allows visitors with a scanner application on their smartphones to scan the QR codes to obtain…

QR codes make school library fun

11/23/201211/22/2012 L. Green

Students attending Northeast Elementary can scan codes to listen to book summaries Students attending Northeast Elementary School can now scan QR codes to build a better connection with their library, and experience the fun behind some of its services. The mobile program encourages barcode scanning to learn more about available books. The QR codes that are placed on the books in the library give the kids the chance to scan and then listen to information about what is found within its pages. The fifth grade students have been tasked with…

QR codes successfully implemented by small unique beer company

11/20/201211/19/2012 L. Green

The owner of 50 Back Brewing Company has launched a highly successful mobile campaign. Though Kimberly Rogers, the owner of 50 Back Brewing Company, generated free QR codes for her company a year ago, it wasn’t until just recently that she discovered how to best implement them for her business needs. Rogers was able to develop a massive mobile marketing campaign that was highly popular. After first reading about QR codes in a marketing blog, Rogers though that the technology looked “neat” and that “We should get one.” She felt…