QR codes are great – and possibly dangerous at times

QR Codes and mobile Security

Though the barcodes are a growing favorite of consumers and marketers, unethical hands have entered the mix. The little black and white squares that make up QR codes have become exceptionally popular among smartphone users and mobile marketers alike, but as with every commonly used tool that connects with the internet, unscrupulous individuals have now started to make their mark by making some scans harmful. The trend of attacks on PCs is gaining strength with mobile devices as their penetration increases. Malicious QR codes remain rare, but they do exist…

Read More

QR codes popular on Southern Tasmanian fruit farm

QR code fruit farm

Visitors to the grower’s location can use their smartphones to spot the ripest and sweetest produce. Sorell Fruit Farm, located in Southern Tasmania, has added a unique new mobile twist to its farm tourism through the use of QR codes that are located among all of the rows. Each row of fruit boasts a quick response barcode that can be scanned by visitors with smartphones. The idea came from the farm’s Bob Hardy. It allows visitors with a scanner application on their smartphones to scan the QR codes to obtain…

Read More

QR codes make school library fun

QR Codes Used in poetry and books

Students attending Northeast Elementary can scan codes to listen to book summaries Students attending Northeast Elementary School can now scan QR codes to build a better connection with their library, and experience the fun behind some of its services. The mobile program encourages barcode scanning to learn more about available books. The QR codes that are placed on the books in the library give the kids the chance to scan and then listen to information about what is found within its pages. The fifth grade students have been tasked with…

Read More

QR codes successfully implemented by small unique beer company

Beer Bottle QR codes

The owner of 50 Back Brewing Company has launched a highly successful mobile campaign. Though Kimberly Rogers, the owner of 50 Back Brewing Company, generated free QR codes for her company a year ago, it wasn’t until just recently that she discovered how to best implement them for her business needs. Rogers was able to develop a massive mobile marketing campaign that was highly popular. After first reading about QR codes in a marketing blog, Rogers though that the technology looked “neat” and that “We should get one.” She felt…

Read More

QR codes to be used on war graves in Oxford

QR codes gravestone

The Botley Cemetery will be using mobile technology to help memorialize the deceased. A war cemetery in Oxford, England, will now be using QR codes on the graves to help to provide people with information about the deceased individuals who are buried there. The quick response barcodes can be scanned using smartphones and tablets. The QR codes will be installed on a panel at the Botley Cemetery war graves site so that visitors will be able to scan them and discover more about the veterans and others who have gone…

Read More