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Lowes new look sporting Microsoft Tags all over the place!

(adsbygoogle = window.adsbygoogle || []).push({}); Improving home improvement may sound redundant, but to the home improvement retailer Lowes, it was something that needed to be done. In 2010, Lowes started a new business campaign that would help redefine them and reintroduce them to the consumer market. When the economy took its downturn several retail businesses felt the crunch. Consumers had very little to spend, and when they did spend, they did their homework; looking for goods with the best value for the price. During this time, Lowes decided to reunite with people, on a more personal level. “Experience. Lowes. Let’s build something together.” This became their new theme; offering shoppers, service and value they could trust. In 2011 the next phase of their campaign has rolled out; a new design and format for … Read entire article »

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