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QR codes and NFC tags appear in pop-up store in Russia

QR codes and NFC tags appear in pop-up store in Russia

(adsbygoogle = window.adsbygoogle || []).push({}); Media Markt leverages capabilities of QR codes and NFC tags Media Markt, an electronics retailer based in Russia, has launched a new shopping experience at a subway station in Moscow. The retailer has partnered with the Moscow Department of Transportation in order to establish a new “pop-up” store, which features both QR codes and NFC tags. The store will be made available in November of this year and will run through the … Read entire article »

Filed under: Featured News, QR Codes

Russian government makes use of augmented reality to teach drivers a somber lesson

Russian government makes use of augmented reality to teach drivers a somber lesson

The Russian government is taking bold steps to ensure road safety. Moscow, the nation’s capital, has been plagued with an overabundance of road accidents recently, leading officials to launch a new initiative to raise awareness. The Russian Ministry of Transport has developed a new mobile application that leverages augmented reality for the sake of safety awareness. The transit authority has decided to take a much more somber approach to the issue than simply teaching citizens … Read entire article »

Filed under: Augmented Reality, Featured News, International, Mobile Commerce, QR Codes