The struggling Japanese company intends to fold together several of its units, according to recent announcements. Rakuten Group, headquartered in Japan, has announced its intentions to fold its mobile payments and points businesses into its credit card unit. This move could align the company to eventually list its card business as it has done with others. Even though Rakuten earns solid earnings from its e-commerce business, it has continually lost money over 12 straight quarters as a result of the expensive expansion of its mobile payments business, which didn’t gain…
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Report highlights trends affecting mobile commerce
Mobile devices are becoming more abundant, opening the way for a new kind of commerce Market research organization yStats has released a new report concerning the major trends affecting mobile commerce. The report notes that mobile shopping has become quite popular throughout the world, and this may be largely due to the growing penetration of mobile devices. Smartphones and tablets are becoming more plentiful and readily available to a wide range of consumers. As more people adopt mobile technology, they are looking for things they can do exclusively from their…
Read MoreRakuten acquisition may point to a future in mobile commerce
Acquisition highlights Rakuten’s growing interest in the mobile space and mobile platforms Viber Media, makers of messaging applications based in Israel, has been acquired by Rakuten, a prominent e-commerce organization in Japan, for $900 million. The acquisition provides some insight as to what Rakuten may be planning for its future involvement in the mobile space. The Viber messaging application is used by some 300 million people, all of whom will soon be able to make use of the services that Rakuten will offer, thereby transforming the application into a mobile…
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