The pace payment growth through quick response codes has been slow in Japan. QR code payments are steadily on the rise in the country, with the number of convenience stores, restaurants and other shops slowly adopting this convenient form of payment. Still, the pace of growth has certainly been slow, and part of this reason is due to commission fees. Stores who offer the payment method typically have to cover a 3% commission fee. Cash still remains the primary payment option in Japan, but major information technology firms are working…
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QR codes are used, but not for purchasing
A new study conducted in the U.K. and Japan has shown that the barcodes are being scanned but not to buy. The results of a Euromonitor retail technology survey have just been released and they have shown that while QR codes are being scanned by consumers, they are not being used for shopping. The study included the participation of consumers in fifteen different markets. Beyond the use of QR codes, it identified a number of mobile commerce trends. It indicated that consumers in the United Kingdom and in Japan have…
Read MoreQR codes prove effective for Barneys New York
QR codes used in Japan to great success QR codes may not often win the attention of consumers on a regular basis, but that may be because they are rarely used in innovative ways. QR codes have become very popular marketing tools, but much of their popularity comes from the advertisers and companies that are using them. In a very general sense, consumers often avoid QR codes because they offer lackluster experiences that some people consider to not be worth their time. A Barneys New York store in Ginza, Tokyo,…
Read MoreQR codes implemented in unique way by Barneys New York
The clever smartphone barcodes can be found in the display windows of the Ginza location in Tokyo. The Barneys New York store location in Tokyo’s world renowned luxury shopping district called Ginza, has been running a holiday season store display that uses QR codes in a highly unique new way. The design was created by Simon Doonan, a display expert who has been with the company for 25 years. What Doonan managed to do over this season was to develop a display that would incorporate the QR codes through a…
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