qr code scanned Archives

QR codes are a natural complement to mcommerce coupons

08/31/201208/30/2012 Julie Campbell

Discount programs are highly effective when used in conjunction with quick response barcodes. Though the actual use of coupons isn’t anything new, and even QR codes are reaching the point that they’ve been around long enough to be a part of mainstream mcommerce, what is only just being discovered is how well these two techniques work together. Consumers clearly enjoy receiving offers for discounts, and smartphones only add convenience. Coupons are an opportunity that both merchants and consumers can enjoy and that brings them both benefits. Consumers are able to…

Google uses QR codes to let smartphone users log into their Gmail accounts more securely

01/17/201201/17/2012 Julie Campbell

Google has launched a brand new method of logging onto a Gmail account from a public terminal that uses a QR code scanned by a smartphone in order to be able to do so more securely than entering a password into the computer. The technique is comparable to the way that a device was set up by Google for a two-step authentication process, which has been available since 2011. This two-step login method once required the use of a unique short code that was generated by the mobile device, as…

Reports show a stall in QR Code growth

12/12/201112/12/2011 Julie Campbell

Though QR codes have a great deal of potential for both marketers and consumers they still don’t seem to be catching on, because many people have yet to know what they actually are and how to go about using them. Many people assume that everyone must know what the two dimensional barcodes are and what they’re supposed to do with them, but a recent study has shown that almost eighty percent of college students don’t know what to do with one when they see it. This, from a demographic that…

Lifespire brings QR codes to a new age medical bracelet

08/07/201108/07/2011 Jorge Gonzalez

Lifespire, Inc., a nonprofit organization that helps developmentally disabled persons achieve their goals, has been developing a new version of the Code Amber Medic Altertags, a modernized medical bracelet. The tags are not actually pieces of jewelry like their predecessors; these are similar to small, plastic cards often seen adorning key chains. The new tags will feature a prominent QR code, which Lifespire hopes will be used by emergency personnel to retrieve medical information for those in need as quickly as possible. Mobile technology has been serving emergency medical technicians…