A new packaging solutions partnership with Tuku has added quick response codes and near field communication tags. Jones Packaging has partnered up with Tuku, a mobile marketing specialist, in order to add NFC tags and QR codes to its packages in order to make them mobile friendly and able to share information, messages, offers and promotions with customers. This type of strategy is becoming increasingly commonplace as print packaging and mobile marketing combine. This addition of QR codes and NFC tags will make it easier for both pharmaceutical and consumer…
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QR codes used by Australia Post for video messages
This new feature will allow gift senders to link videos to their parcels over the holiday season. Australia Post is currently encouraging Australians to use their new service based on QR codes to record a video of up to 15 seconds in length and link it to the parcels that they are sending to their loved ones. These videos can be accessed by the recipient by scanning the barcode with their smartphones. The QR code is added to the parcel so that the recipient will be able to use their…
Read MoreQR codes solution used by Emerald Packaging for grocery products
These barcodes are both smartphone and human readable with a simple scan. Emerald Packaging, a leading supplier of fresh produce packaging, is now offering consumers who have smartphones an additional way to learn about their foods through the use of QR codes. Scanning the barcodes helps consumers to discover the origins of the products they are buying. The unique QR codes that are both smartphone and human readable, have become possible through Domino USA’s installation of digital ink jet printing equipment. The company, which is based in California, manufactures packaging…
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