The social network is aiming to show its stuff in terms of boosting traffic to brick-and-mortar shops. A new Facebook Rewards QR codes feature test is now underway as a new form of mobile marketing. This advertising is designed to send more in-store shoppers to the checkout counter with items to purchase. The reason is that the quick response codes are not only personalized but offer savings or bonuses. When a consumer scans the Facebook Rewards QR codes, they are able to take advantage of discounts and offers when they…
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QR code lawsuit aimed at Bath & Body Works for patent infringement
A Texas company alleges that the retailer is guilty of unauthorized use of patented technology. Texas company, Symbology Innovations LLC, has filed a QR code lawsuit against Bath & Body Works, alleging that its patent has been infringed upon. The complaint, is U.S. District Court for the Middle District of Florida Case number 6:16-cv-02197. Symbology Innovations alleges that a recent unauthorized QR code ad by Bath & Body Works infringed on patents. The QR code lawsuit point out that Symbology was issued the ownership of patents ‘752, ‘773, ‘369 and…
Read MoreQR codes on bikini-clad behinds cause quite a stir
A considerable controversy has developed following a publicity stunt using quick response codes in Beijing. In Beijing on November 3, a technology company drew attention to itself using QR codes and another method that has generated a surprising amount of controversy, as models wearing bikinis promoted a new mobile app with barcodes on their behinds. The women wore the quick response codes on the backsides of the bikini bottoms. What’s more, in order to encourage people to scan the QR codes, the models had the words “use me” written on…
Read MoreLongHorn Steakhouse uses QR codes to engage visitors
The restaurant chain is using quick response codes in an effort to target visitors and share promotions. The LongHorn Steakhouse restaurant chain is trying a new promotional campaign using QR codes in order to attempt to be able to better connect with visitors and encourage them to join the company’s loyalty program. The chain opted to print the quick response codes and the details of the promotion onto drink coasters. The drink coasters at the LongHorn Steakhouse now feature QR codes and a text offer that are meant to entice…
Read MoreQR codes bring mobile marketing to traditional television
A company called SymbolShifters is using quick response codes broadcasted on TV screens. A company from Arizona called SymbolShifters has now patented a new method of bringing traditional television broadcasting into the digital environment through the use of QR codes that can be displayed on TV screens and scanned by mobile devices such as smartphones and tablets. In this way, marketing over television and online will work with each other instead of being seen as counterparts. The QR codes have been seen as an opportunity to be able to greatly…
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