Facebook Rewards QR codes provide in-store savings

facebook mobile ad growth rewards qr codes

The social network is aiming to show its stuff in terms of boosting traffic to brick-and-mortar shops. A new Facebook Rewards QR codes feature test is now underway as a new form of mobile marketing. This advertising is designed to send more in-store shoppers to the checkout counter with items to purchase. The reason is that the quick response codes are not only personalized but offer savings or bonuses. When a consumer scans the Facebook Rewards QR codes, they are able to take advantage of discounts and offers when they…

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QR code lawsuit aimed at Bath & Body Works for patent infringement

Bath & Body Works QR Code Lawsuit

A Texas company alleges that the retailer is guilty of unauthorized use of patented technology. Texas company, Symbology Innovations LLC, has filed a QR code lawsuit against Bath & Body Works, alleging that its patent has been infringed upon. The complaint, is U.S. District Court for the Middle District of Florida Case number 6:16-cv-02197. Symbology Innovations alleges that a recent unauthorized QR code ad by Bath & Body Works infringed on patents. The QR code lawsuit point out that Symbology was issued the ownership of patents ‘752, ‘773, ‘369 and…

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QR codes on bikini-clad behinds cause quite a stir

qr codes marketing

A considerable controversy has developed following a publicity stunt using quick response codes in Beijing. In Beijing on November 3, a technology company drew attention to itself using QR codes and another method that has generated a surprising amount of controversy, as models wearing bikinis promoted a new mobile app with barcodes on their behinds. The women wore the quick response codes on the backsides of the bikini bottoms. What’s more, in order to encourage people to scan the QR codes, the models had the words “use me” written on…

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LongHorn Steakhouse uses QR codes to engage visitors

tombstones museum qr codes appearance

The restaurant chain is using quick response codes in an effort to target visitors and share promotions. The LongHorn Steakhouse restaurant chain is trying a new promotional campaign using QR codes in order to attempt to be able to better connect with visitors and encourage them to join the company’s loyalty program. The chain opted to print the quick response codes and the details of the promotion onto drink coasters. The drink coasters at the LongHorn Steakhouse now feature QR codes and a text offer that are meant to entice…

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QR codes bring mobile marketing to traditional television

QR Codes Television smart TV mobile payments

A company called SymbolShifters is using quick response codes broadcasted on TV screens. A company from Arizona called SymbolShifters has now patented a new method of bringing traditional television broadcasting into the digital environment through the use of QR codes that can be displayed on TV screens and scanned by mobile devices such as smartphones and tablets. In this way, marketing over television and online will work with each other instead of being seen as counterparts. The QR codes have been seen as an opportunity to be able to greatly…

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Could QR codes be replaced by an LED light bulb?

tombstones museum qr codes appearance

A new scannable technology is presenting a potential alternative to quick response codes, but will it catch on? While QR codes are quite useful and are highly practical, many have complained that in terms of aesthetics, all they do is take away from the ad or other form of display on which they have been printed. When a piece of print advertising has been artistically assembled, quick response codes could detract from the look. For this reason, many researchers have been seeking an alternative to QR codes that will be…

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QR Code Detective: Barcodes are alive and thriving in paradise

QR Code Detective - Fairwind

Quick response codes may be something that we always see at home, but they’re with us on vacation, as well! When it comes to the QR code, the majority of people – including our investigators – most commonly associate it with product packages and ads in magazines and circulars, but this week we discovered that they can play a spectacular role in the tourist experience while traveling to an exotic getaway. A traveler vacationing on the Big Island in Hawaii can enhance the experience considerably by scanning. From the airplane…

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QR Code Detective: When don’t you want to use a barcode?

QR codes - no cancelled

Though quick response codes can be a wonderful tool, there are times when they are best unused. There is a time and a place for everything, and the QR code is certainly no exception to that rule, so while there are some ways in which these barcodes can be used to enhance a mobile marketing campaign, provide consumer education, or boost the security of a payment transaction, there are also moments in which it may be best to forgo their use. It is tempting to add quick response codes to…

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QR Code Detective: Is your campaign mainstream enough?

QR Code Detective

This week, the quick response code investigators looked at consumer comfort level with scanning. The QR code has certainly become mainstream, as they can be found just about everywhere we look, nowadays, from billboards to product labels and from magazine ads to store signage and displays. But as common as these barcodes may be, the actual scanning has not yet become as typical. The barcodes and the services are out there, but for the most part, consumers have yet to get on board with the idea of taking out their…

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QR codes are the heart of a new partnership with Wendy’s

wendy's QR codes mobile ads

The fast food restaurant chain is now working with NeoMedia Technologies Inc. for its mobile marketing. It has recently been revealed that the fast food giant, Wendy’s, is now partnering with NeoMedia Technologies Inc. – a mobile barcode management solutions provider – in order to make the firm the exclusive service provider for QR codes for the restaurant chain’s branded promotional activities. This was revealed within a news release that said that NeoMedia’s Neosphere product will be central to campaigns. NeoSphere is the firm’s engine for enterprise grade generation and…

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QR codes may alter the face of home sales

QR code real estate sale

Real estate could considerably change through the use of these easy to scan barcodes. The smartphone friendly two dimensional barcodes known as QR codes are making their way into a rapidly growing number of spaces, and they have been establishing quite a presence for themselves in the area of real estate. These barcodes are providing home sellers an easy way to provide buyers with more information. Though the amount of information that can be posted on a “for sale” sign is very limited, real estate agents have been doing their…

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