QR Code Press

Sotheby’s launches new QR code campaign for their high-profile properties

07/21/201107/21/2011 Sam Lambert

QR codes have been popular amongst realtors. In fact, it was small realty companies that first began using the codes in the U.S. Since then, the codes have spread and become a must-have for companies seeking to edge out their place in the burgeoning mobile marketing empire. Big-name realtors have been slow to adopt the barcodes, with many taking their time to analyze the performance of the codes rather than jump in to the deep end of the marketing pool. Sotheby’s International has just launched a new campaign using QR…

Excuse me but there’s a QR code in my drink?!

05/21/201105/20/2011 Jorge Gonzalez

Marketers in Minnesota have found a way to engage consumers through the use of QR codes. The codes have been showing up at the Chino Latino restaurant in Minneapolis. While some tech-savvy diners have come to expect to see the codes emblazoned on menus, few were prepared to see a code popping up out of their drinks. Paper umbrellas have been replaced with QR codes. Life in the Twin Cities area is becoming more integrated with technology. Smart phone use is on the rise, spurring advertisers to adapt to a…