QR codes to be added to Syracuse University dining halls

QR codes in the food industry

This will allow students to scan the quick response codes in order to learn more about the nutrition of their meals. Syracuse University has now announced the addition of QR codes to its dining halls, which will make it possible for people to scan using smartphones and tablets and gain access to the nutritional information associated with the food items being served. The quick response codes were added earlier in the semester and can be found on every entrée label. The use of the QR codes for this purpose was…

Read More

QR Codes, Big Data and Consumer Backlash

qr codes scan

QR Codes, Big Data and Consumer Backlash There is nowhere to hide. Cameras are everywhere and they are focused on you. As you shop for tighty whities, run that red light, or take out some cash at the ATM, you are being watched. And, yes, Google Earth is tracking your home at this very moment. But you’d be surprised at who else is monitoring your movements–and how. Admittedly, we have become accustomed to anti-theft surveillance equipment keeping tabs on us in retail outlets. After all, shoplifting impacts all of us…

Read More

QR codes at Tesco help consumers to learn more about meat

meat qr codes food

These quick response codes will help shoppers to learn the origin of the products they want to buy. Tesco Lotus has now released a new set of QR codes that have been added to the packs of fresh meat that allows customers to be able to scan them to learn more about the history of the product and trace its origin. This, according to the company’s head of trading law and technical, Pornpen Nartpiriyarat. The system of QR codes at Tesco Lotus will inform consumers about products from the shelves…

Read More

Shopping in 2D: QR Barcodes

QR barcode shopping

A QR (Quick Response) barcode is a type of two-dimensional barcode consisting of black square dots arranged on a white square grid. Much like the one-dimensional, or UPC barcode, a QR barcode is also a machine-readable label that stores information about the item to which it is attached. Unlike the standard UPC barcode, however, the QR code allows for bigger data storage and higher-speed readability. It was first designed in 1994 in Japan for the purposes of tracking vehicles during manufacture. In today’s mobile age, QR barcode scanners are made…

Read More

QR codes undergo unique new enhancements through Trumpia

QR Codes check in

The multi-channel software provider for marketing solutions has launched all new barcode features. Leader in web-based multi-channel marketing and messaging solutions, Trumpia, has announced that its offerings now include enhancements to QR codes in order to provide their customers with more flexibility for their mobile marketing campaigns. Customers will now be able to update and change the content connected to their barcodes. This allows the same QR codes to be usable by customers over time. For example, if the barcode is meant to provide mobile users with access to information…

Read More

Examples of the best (and worst) QR code marketing techniques

Scanning QR codes

QR codes have been continuing a trend of positive hype for more than a year now and are now appearing on more ads, products, and other locations than ever before. Though many have predicted that the increased use of these codes will mean that there will soon be a decline in the number of first time users, this is far from the case. In fact, the opposite is true. As the number of individuals who own smartphones continues to rise, so does the number of first time QR code users.…

Read More

Understanding mobile loyalty platforms that are transactional

Mobile marketing loyalty

There are many different types of transactional mobile loyalty platforms and, like the old punch card and plastic cards with the magnetic stripe, each of these new programs designed for mobile devices has their own benefits and drawbacks. Consider the following types of mobile loyalty platforms that are of a transactional nature: • Optical character recognition (OCR) mobile loyalty platforms To take advantage of these platforms, consumers must download a dedicated app into their smartphones and snap the image of each of their receipts. The concept behind this method is…

Read More

NFC and QR codes to help mobile marketing grow to new heights

Mobile Marketing

  Interactive mobile marketing is becoming more important as consumers grow more mobile. Smart phones and other such devices have enabled people to enjoy a constant connection to the Internet no matter where they may be in the world. Because consumers are becoming less sedentary, static marketing may no longer be the best options for companies launching new marketing campaigns. Attention is being drawn to technologies like NFC and QR codes, but some companies believe that these are nothing more than a novelty. A new report from Smith’s Point Analytics,…

Read More

Northwest Mailing Service adopts QR codes and Microsoft Tags

QR Codes mobile commerce used by mail service

Tags and QR codes keep track of the mail. The Northwest Mailing Service, a direct mail company based in Chicago, Illinois, has announced that it will be introducing QR codes and Microsoft Tags to its services. The company decided to adopt the mobile technologies after examining the response clients had regarding QR codes. Northwest believes that the codes could play a significant role in influencing the purchasing behavior of consumers and will be using the codes to help clients connect with a wider audience. The codes will begin appearing on…

Read More

Philadelphia International Airport using QR codes to promote artists

QR code Scanning

QR code scanning for more information helps artists. The Philadelphia International Airport has announced that a new series of QR codes will be accompanying its various art installations. The airport is home to some famous works of art from Mary Smull and Anne Schaefer, which many travelers have enjoyed for years. The airport believes that adding QR codes to these works of art could help travelers experience them in a new way. The codes will begin appearing this month on art throughout the airport and can be scanned by any…

Read More

Steely Eye Digital Media shows 23% of London advertisements not mobile optimized

QR Code Scanning

QR Code scanning stats in London QR codes are becoming a common sight throughout the London transportation system. The codes often accompany large advertisements. The codes adorn billboards as well as posters found in the subway network and have been relatively successful among tech-savvy consumers. It has been difficult for marketers to encourage consumers to scan QR codes with their mobile devices lately. While there seems to be no shortage of smart phones capable of scanning the codes, consumers have shown little to no interest in using them. In London,…

Read More