NFC technology to continue growing in 2013

NFC techology app

NFC technology to take steps forward in coming year NFC technology is gaining ground in more than just mobile commerce. The technology has long held the interest of businesses and consumers for its capabilities in data sharing and communication. NFC technology can effectively serve as a bridge between a company and a consumer, using nothing more than a mobile device to keep this connection strong and vibrant. As 2013 approaches, the capabilities and reach of NFC technology are expected to expand significantly. Consumer Electronics Association predicts the growth of smart…

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NFC hybrid online and mobile payments service tested by ING and MasterCard

NFC Mobile Payments Mastercard QR Code PayPass MasterPass

The companies are hoping to take advantage of the security of smartphones with contactless technology. MasterCard has joined forces with ING in order to test a new form of mobile payments system that leverages the security available through near field communication (NFC) equipped smartphones. These devices can make short range data transfers and is seen as a tremendous mcommerce opportunity. The trial will be focused on the PayPass app from MasterCard. It will examine two primary scenarios for use. The first is for using a smartphone to shop on the…

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Mobile payments claims by Rogers called false by PayPal

Paypal mobile payments

The telecom company had stated that it was launching the first service of its kind in Canada. A mobile payments battle has developed between Rogers Communications and PayPal, as the latter has alleged that the former’s claims about being the first to offer this service in Canada is untrue. The new Rogers and CIBC service, Suretap, will be the first to use near field communication technology. That is true, as it is the first time that a mobile payments system will be using NFC technology in that country. However, Rogers…

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Mobile wallets may be arriving sooner than expected

mobile wallets

This is placing greater pressure on retailers to upgrade their point of sale terminal security. Though mobile wallets and other types of payment systems have been dragging their heels in the United States, falling short of many expectations, the launch of ISIS in Austin and Salt Lake City could propel the adoption of the service forward. This could make it even more important for retailers to meet their upgrade deadlines. So far, the launches of the leading mobile wallets have been based on near field communication (NFC) technology. This means…

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QR codes and NFC tested by Kraft in mobile commerce trials

QR Codes vs NFC

The food giant has been piloting a number of mcommerce and marketing programs. Kraft Foods has declared its intentions to further its understanding of the mcommerce environment and has been running consumer research trials using QR codes as well as NFC in order to determine whether either of them will be helpful or appealing with their mobile shoppers. The research was performed in five grocery stores within the San Francisco area. It used both QR codes and NFC in order to see how consumers would respond to the ability to…

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