NFC technology marketing campaign gives Barbadillo a shot in the arm

wine nfc technology marketing

The Spanish winemaker is using near field communication tech in its latest consumer-focused effort. Spanish winemaker Barbadillo is working with Thin Film Electronics ASA to use NFC technology marketing to engage consumers via smart products such as smartphones. The goal of the campaign is to provide a more interactive and informative experience for consumers. The NFC technology marketing campaign employs the near field communication tech in the form of SpeedTap tags added to 126,000 “smart” bottles from Castillo de San Diego. The products were added to shelves nationwide and will…

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UK iBeacon Startup Linktagger joins Uber Paypal and HP at Europe’s biggest Hackathon

UK Based Internet of Things startup Linktagger have been chosen as API providers to the largest Hackathon in Europe along side companies such as Uber, Paypal, HP and Alcatel. Linktagger will provide teams of hackers across Europe with access to its Physical Web platform. Connecting physical objects to the Internet using unique URL’s, hackers can deploy iBeacon and NFC tags as physical gateways to online content, services and create real world automation. Linktagger founder Liam Winder said “Its fantastic to be chosen to represent UK tech startups in the Hack4Europe…

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Is NFC technology really safe?

NFC Technology

NFC has a dubious history with security NFC technology has been attracting a lot of attention for some time. The technology is quite simple in that it is capable of facilitating the transfer of digital information over short distances. NFC is most commonly seen in the mobile commerce field and therein has attracted the majority of its support. It is in the mobile commerce sector that questions regarding the safety of NFC came to prominence. Because NFC deals with the financial information of consumers in the mobile sector, the technology’s…

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Trending Topics: Future of mobile commerce may be NFC-free

NFC technology may be losing ground in the mobile commerce space NFC technology has been getting a lot of attention lately, especially as the technology becomes more common in smartphones and tablets. NFC has been gaining momentum in marketing for some time, but also forms the backbone of most mobile commerce platforms. The technology facilitates data transfers over short distances, which is quite useful for people looking to share pictures, music, and videos with their friends through their mobile devices. NFC supports mobile payments through the same process of data…

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NFC technology print ad partnership formed between RIM and Rogers

NFC technology Tags

This will allow magazine readers to be able to use their mobile devices to obtain promotional offers. NFC technology is considered to be the main alternative to QR codes and, when combined with print ads, it can provide the opportunity to smartphone users to gain the latest information with a simple tap of the device against the embedded chip. Research in Motion and Rogers Communication have now announced that this is their next direction. RIM and Rogers have come together with Crosscliq, a company out of Ontario, Canada, which is…

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NFC technology to continue growing in 2013

NFC techology app

NFC technology to take steps forward in coming year NFC technology is gaining ground in more than just mobile commerce. The technology has long held the interest of businesses and consumers for its capabilities in data sharing and communication. NFC technology can effectively serve as a bridge between a company and a consumer, using nothing more than a mobile device to keep this connection strong and vibrant. As 2013 approaches, the capabilities and reach of NFC technology are expected to expand significantly. Consumer Electronics Association predicts the growth of smart…

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NFC hybrid online and mobile payments service tested by ING and MasterCard

NFC Mobile Payments Mastercard QR Code PayPass MasterPass

The companies are hoping to take advantage of the security of smartphones with contactless technology. MasterCard has joined forces with ING in order to test a new form of mobile payments system that leverages the security available through near field communication (NFC) equipped smartphones. These devices can make short range data transfers and is seen as a tremendous mcommerce opportunity. The trial will be focused on the PayPass app from MasterCard. It will examine two primary scenarios for use. The first is for using a smartphone to shop on the…

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Mobile payments claims by Rogers called false by PayPal

Paypal mobile payments

The telecom company had stated that it was launching the first service of its kind in Canada. A mobile payments battle has developed between Rogers Communications and PayPal, as the latter has alleged that the former’s claims about being the first to offer this service in Canada is untrue. The new Rogers and CIBC service, Suretap, will be the first to use near field communication technology. That is true, as it is the first time that a mobile payments system will be using NFC technology in that country. However, Rogers…

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Mobile wallets may be arriving sooner than expected

mobile wallets

This is placing greater pressure on retailers to upgrade their point of sale terminal security. Though mobile wallets and other types of payment systems have been dragging their heels in the United States, falling short of many expectations, the launch of ISIS in Austin and Salt Lake City could propel the adoption of the service forward. This could make it even more important for retailers to meet their upgrade deadlines. So far, the launches of the leading mobile wallets have been based on near field communication (NFC) technology. This means…

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QR codes and NFC tested by Kraft in mobile commerce trials

QR Codes vs NFC

The food giant has been piloting a number of mcommerce and marketing programs. Kraft Foods has declared its intentions to further its understanding of the mcommerce environment and has been running consumer research trials using QR codes as well as NFC in order to determine whether either of them will be helpful or appealing with their mobile shoppers. The research was performed in five grocery stores within the San Francisco area. It used both QR codes and NFC in order to see how consumers would respond to the ability to…

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Mobile payments may be slowly adopted among American shops and consumers

mobile payments growth report

Widespread use of this technology may not arrive until 2020, according to some experts. Though many companies and smartphone experts are counting on the rapid adoption of mobile payments and wallets over the next few years in the United States, there are some who believe that it will take a while for Americans to embrace this technology. This perspective has aligned closely with the suggestion that U.S. NFC technology adoption could be slow. A panel of mobile payments experts have stated that American adoption of near field communications may experience…

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