NFC technology marketing campaign gives Barbadillo a shot in the arm

wine nfc technology marketing

The Spanish winemaker is using near field communication tech in its latest consumer-focused effort. Spanish winemaker Barbadillo is working with Thin Film Electronics ASA to use NFC technology marketing to engage consumers via smart products such as smartphones. The goal of the campaign is to provide a more interactive and informative experience for consumers. The NFC technology marketing campaign employs the near field communication tech in the form of SpeedTap tags added to 126,000 “smart” bottles from Castillo de San Diego. The products were added to shelves nationwide and will…

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UK iBeacon Startup Linktagger joins Uber Paypal and HP at Europe’s biggest Hackathon

UK Based Internet of Things startup Linktagger have been chosen as API providers to the largest Hackathon in Europe along side companies such as Uber, Paypal, HP and Alcatel. Linktagger will provide teams of hackers across Europe with access to its Physical Web platform. Connecting physical objects to the Internet using unique URL’s, hackers can deploy iBeacon and NFC tags as physical gateways to online content, services and create real world automation. Linktagger founder Liam Winder said “Its fantastic to be chosen to represent UK tech startups in the Hack4Europe…

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Is NFC technology really safe?

NFC Technology

NFC has a dubious history with security NFC technology has been attracting a lot of attention for some time. The technology is quite simple in that it is capable of facilitating the transfer of digital information over short distances. NFC is most commonly seen in the mobile commerce field and therein has attracted the majority of its support. It is in the mobile commerce sector that questions regarding the safety of NFC came to prominence. Because NFC deals with the financial information of consumers in the mobile sector, the technology’s…

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Trending Topics: Future of mobile commerce may be NFC-free

NFC technology may be losing ground in the mobile commerce space NFC technology has been getting a lot of attention lately, especially as the technology becomes more common in smartphones and tablets. NFC has been gaining momentum in marketing for some time, but also forms the backbone of most mobile commerce platforms. The technology facilitates data transfers over short distances, which is quite useful for people looking to share pictures, music, and videos with their friends through their mobile devices. NFC supports mobile payments through the same process of data…

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NFC technology print ad partnership formed between RIM and Rogers

NFC technology Tags

This will allow magazine readers to be able to use their mobile devices to obtain promotional offers. NFC technology is considered to be the main alternative to QR codes and, when combined with print ads, it can provide the opportunity to smartphone users to gain the latest information with a simple tap of the device against the embedded chip. Research in Motion and Rogers Communication have now announced that this is their next direction. RIM and Rogers have come together with Crosscliq, a company out of Ontario, Canada, which is…

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