Tag: nfc mobile marketing

NFC marketing picking up momentum in Japan

Sam Lambert
NFC technology train fare

Japanese advertisers take notice of the effectiveness of NFC technology Public transportation is a popular form of travel in large cities. The reasons people favor public transit are numerous, ranging from financial concerns to convenience, but its popularity has not gone unnoticed by marketers. For years, marketers have utilized public transportation as a way to reach out to a large number of consumers. As more of the consumers make use of mobile technology, marketers are beginning to adopt mobile marketing schemes to reach these consumers. In Japan, NFC technology has…

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Eye announces release of its Amplify out-of-home mobile marketing network

Sam Lambert
Mobile Commerce

This hybrid, all-in-one concept is the largest in the world. Eye has just unveiled the immediate activation of the largest mobile enabled out of home digital network in the world, called Amplify. This platform is technology neutral, and gives advertisers the ability to broaden their standard out of home campaigns so that they can delve into the smartphone channel through the use of NFC technology, QR codes, SMS, and augmented reality (AR). This complements their current American offering of Mobile Proximity Marketing, which is powered by Mobiquity Networks and is…

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Nellymoser implements massive mobile marketing campaign using many technologies

Stephanie Beck
Mobile Commerce News

Strategies use QR codes, NFC, digital watermarks, and augmented reality in Q1 2012. Massachusetts- based Nellymoser, a technology and marketing company, has cemented its position as leader in the mobile-activated print sector by producing a number of high-profile campaigns within the first three months of the year. Beyond its popular QR code campaigns, it has also used many other techniques for groundbreaking use of mobile technology in publications such as Brides Magazine, Sports Illustrated NCAA Basketball Tournament Preview Issue, and Wired Magazine. Some of the highlights from the various Nellymoser…

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