NFC technology integrated into shopping cart tablets

NFC technology tablet shopping cart

This near field communications initiative has been launched in Brazil by the global mayonnaise brand, Hellman’s. Global mayo brand, Hellman’s, has developed their own unique NFC technology idea, which they are rolling out in Brazil, as a part of a mobile marketing campaign to help consumers to know what to do with the foods that they have placed into their shopping carts. This is not the first time that Hellman’s has dabbled in tech to help to encourage the use of their products. In this latest development from the brand,…

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NFC technology is taking off outside mobile payments

NFC technology key

Though near field communication has been a main focus for purchasing transactions, there are many more uses. NFC technology has been a primary focus for companies that have been making their way into the mobile payments industry, as they look for new and simple ways for individuals to be able to make a purchase using nothing more than a simple tap of the device on a reader. Now these chips are being implemented in a number of additional creative ways outside of payments. The use of NFC technology has attracted…

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NFC technology used on Tokyo smart ad sticker campaign

Pepsi social media marketing mobile technology

The new “Out of Home” advertisements for Pepsi products are displayed on city subways. Tokyo commuters taking the subway will now have a new way to keep themselves occupied while learning about Pepsi products, through a new campaign using NFC technology on stickers. Consumers with compatible smartphones have been using the “Pepsi Special” stickers since Nov. 16. The campaign is considered to be an experiment by Tokyu Agency, Inc., which has launched the campaign on behalf of Pepsi and Suntory Beverage and Food, Ltd. The NFC technology has been integrated…

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Mobile marketing from Skycore now includes QR codes & social media

Skycore QR Code Service

Users can now “like” something through simple scans and taps. Leading mobile marketing and mcommerce platform provider, Skycore, LLC., has just announced its new “Scan to Like” and “Tap to Like” smartphone advertising features that brands can use to encourage consumers to become fans at real world locations. The company, which is based in Boston, has been providing these platforms since 2003. The interface uses an appealing drag and drop style, which makes Skycore appealing to mobile marketing companies who want to quickly and easily add social action widgets, such…

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NFC begins to dominate mobile marketing industry in Japan

Tokyo Japan mobile payments

NFC may be capable of dethroning QR codes in the land of their birth For years, the mobile marketing industry in Japan has been dominated by QR codes. The codes originated in the country and were first recognized for their marketing potential by Japanese advertisers. Japan’s mobile marketing industry has since proven a exemplar in terms of product innovation and interaction between consumers and businesses. Now, NFC technology is beginning to gain traction in the country and could soon replace the powerful QR codes. More retailers and advertisers are beginning…

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NFC marketing picking up momentum in Japan

NFC technology train fare

Japanese advertisers take notice of the effectiveness of NFC technology Public transportation is a popular form of travel in large cities. The reasons people favor public transit are numerous, ranging from financial concerns to convenience, but its popularity has not gone unnoticed by marketers. For years, marketers have utilized public transportation as a way to reach out to a large number of consumers. As more of the consumers make use of mobile technology, marketers are beginning to adopt mobile marketing schemes to reach these consumers. In Japan, NFC technology has…

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Eye announces release of its Amplify out-of-home mobile marketing network

Mobile Commerce

This hybrid, all-in-one concept is the largest in the world. Eye has just unveiled the immediate activation of the largest mobile enabled out of home digital network in the world, called Amplify. This platform is technology neutral, and gives advertisers the ability to broaden their standard out of home campaigns so that they can delve into the smartphone channel through the use of NFC technology, QR codes, SMS, and augmented reality (AR). This complements their current American offering of Mobile Proximity Marketing, which is powered by Mobiquity Networks and is…

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Nellymoser implements massive mobile marketing campaign using many technologies

Mobile Commerce News

Strategies use QR codes, NFC, digital watermarks, and augmented reality in Q1 2012. Massachusetts- based Nellymoser, a technology and marketing company, has cemented its position as leader in the mobile-activated print sector by producing a number of high-profile campaigns within the first three months of the year. Beyond its popular QR code campaigns, it has also used many other techniques for groundbreaking use of mobile technology in publications such as Brides Magazine, Sports Illustrated NCAA Basketball Tournament Preview Issue, and Wired Magazine. Some of the highlights from the various Nellymoser…

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