Tokyo Shoseki launches line of augmented reality textbooks for New Horizon brand

Augmented reality education   Japanese publishing firm Tokyo Shoseki is taking a bold approach to education with a new line of augmented reality textbooks. The books are part of the company’s English course called New Horizon. The series is meant to help adults study the English language and the company believes that augmented reality will make the process more intuitive and effective. There has been some experimentation with the use of mobile technology in Japan, such as using iPads in classrooms, but Tokyo Shoseki believes that a simple smart phone…

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Google shows off Project Glass – augmented reality glasses for a new generation

Future of augmented reality right in front of your face!   Technology giant Google has been working on a pair of augmented reality eyeglasses recently. The company was initially shy about sharing information on the projects, but has been more forthcoming in the past few weeks. The world of augmented reality is growing more popular, especially with tech-savvy consumers who are looking forward to the future. This growing popularity has spurred companies like Google to develop new augmented reality systems. Google has focused its work on a head-mounted device that…

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Google files for patent for mobile ad sensitive to light, sound, and temperature

Google mobile ads

Google has been making several moves to prepare for the predicted spike in mobile marketing this year and to continue to deliver highly effective mobile advertising options, such as its recent patenting of mobile ads that are temperature, noise, and light sensitive. This effort has been made to help Google to better deliver its ads based on the specific environment of a smartphone user, when combined with his or her behavioral profile. Its filing was granted through US patent 8,138,930 and allows a mobile device such as a smartphone to…

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Hillcrest Labs launches new Freespace MotionEngine for mobile device manufacturers

Hillcrest Labs freespace augmented reality

Hillcrest Labs, a leading developing of motion processing software, has announced the launch of its latest motion control technology called Freespace. The technology is available to manufacturers of smart phones and other mobile devices. Hillcrest claims that the new technology will improve a mobile device’s motion sensors, allowing these devices to better facilitate augmented reality. Manufacturers using Hillcrest’s new technology will be able to produce mobile devices that are capable of handling the demands of high-level augmented reality software, making them more appealing to consumers interested in interactive technology. The…

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Lumus unveils new QE-31 augmented reality glasses, offers hands-on demo at technology conferences

Augmented Reality Glasses Example

Augmented reality glasses seem to be the rage amongst technology companies these days. Lumus, makers of high-tech eyewear, have been working on an augmented reality system housed within a pair of glasses for some time. During this year’s Consumer Electronics Show held in January, the company showed off an early version of its new glasses. Now, the company has unveiled an upgraded model called QE-31, which is billed as a major improvement upon previous designs. The new model consists of a durable frame that serves as a mount for the…

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Microsoft files patent for new augmented reality project

Augmented Reality Glasses

Microsoft is the latest addition to technology companies working on developing head-mounted augmented reality devices. The company has recently filed a patent for a new AR headset. The company has been very selective about the information it is sharing regarding its new project, but the device may be used for next generation gaming platforms. Early this year, news arose of Microsoft working on the Xbox 720, the successor to the massively successful Xbox 360. Given the company’s latest patent filing, the possibility of a new Xbox console may not be…

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Sony begins global smartphone marketing campaign

Xperia sola smart phone

This week, Sony will be launching its marketing campaign worldwide in order to introduce its Xperia smartphones to consumers for the first time. The massive global campaign from Sony Mobile Communications is the start of its return into the mobile phone marketplace and underscores the connected entertainment experience with Sony that is enhanced by these new devices. The campaign itself has been entitled “Made of Imagination” and will begin on Saturday, March 24, starting with a 60 second commercial that was directed by Wes Anderson; who was nominated for an…

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What impact with the New iPad have on online retailers?

mobile commerce ipad 3 retail

It should come as no surprise to retailers that mobile commerce is now becoming a vital part of remaining competitive, but what many people are wondering is what sort of difference the New iPad will be making in this marketplace and what that will mean to the holiday shopping season for this year. There are already over 82.2 million Americans who use smartphones, and online retailers are making certain that they optimize their websites in order to cater to these consumers. That said, the release of the “iPad 3” is…

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How the New iPad compares to iPad 2

New ipad

The details about the New iPad have been released and consumers are now wondering whether they should splurge on this brand new device when it is released, or if they should save their money and stick with the iPad 2 previous generation. To help you to make this decision, you first need to understand the difference between the two devices and what they have to offer. Though the tablet market is growing and there are an increasing number of devices always becoming available, Apple has always stood out as unique,…

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Sony opens up about the augmented reality technology behind the Playstation Vita

Augmented reality’s incorporation into the world of gaming is currently being championed by Japanese developer Sony and their new handheld device the Playstation Vita. In the months and weeks before the handheld console was released, Sony had touted the device as one of the most advanced gaming platforms ever made. This was mostly because of its use of augmented reality. The company kept the specific details of the technology used in the Vita under wraps, even in the days before its release. Now, however, Sony is finally willing to show…

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Apple wins patent for iWallet, could become the leader of the mobile commerce industry

iwallet

Surprising news from Apple has sent waves through the mobile commerce community. Apple has been the subject of speculation recently for their possible inclusion of NFC technology in their next iPhone and iPad mobile devices. This speculation is largely fueled by patents that had been introduced years ago. The company will be getting a lot of attention this week, however, because one of these patents has been awarded to the company, opening the way for its entry into the mobile commerce industry. This week, Apple was awarded approval for their…

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