QR Code Press

Full screen mobile video ads will soon be launched on Facebook

06/26/201506/24/2015 Julie Campbell

facebook messenger mobile commerce internet

The social network is adding this feature to the smaller screen versions of its experience. When it comes to mobile video ads, Facebook is hoping to make this social media marketing experience considerably larger and more interactive as it brings the full screen experience to smartphones and tablets. This move is the next big step to hit the Facebook video experience after auto play was added in December 2014. The company is now experimenting with full display mobile video ads to further enhance its social media marketing experience. This will…

QR codes allow consumers to send a message in a (beer) bottle

12/29/201412/27/2014 Julie Campbell

This quick response code service from an Argentinean beer has been advertised with a series of entertaining commercials. Andes, a beer brand from Argentina, has now launched a new marketing campaign that includes the use of QR codes in order to allow people to be able to send video messages to the recipients of a bottle of the product. The campaign has involved the release of a series of funny commercials to illustrate the use of the service. The entire idea behind the use of the QR codes is that…

Mobile marketing campaign success from The North Face

03/04/201403/01/2014 Jorge Gonzalez

The North Face mobile shopping marketing

The company hasn’t missed the lesson from their experience and is now in the midst of a strategic digital shift. The first large mobile marketing push from The North Face was strikingly successful as the company experienced a higher rate of digital engagement in Europe as a result of this campaign. Now, the brand is shifting itself away from its older traditional channels and toward smartphones and tablets. To accomplish this goal, The North Face has partnered with Millennial Media. It was this arrangement that brought about the brand’s first…

QR codes adopted by Youku

02/11/201302/09/2013 Stephen Vagus

Youku turns to QR codes to bolster mobile presence Youku, China’s top video site, which is very similar to YouTube in the U.S., has launched a new initiative to bring the videos its hosts to the mobile space. For years, Youku has been restricted to desktops, only available to PCs. Recently, however, the company has been working to expand its mobile presence through the development of new applications and the use of interactive technologies. Youku has targeted QR codes as the ideal way to bring its videos to mobile platforms.…

Layered Innovations launches its next platform

12/04/201112/04/2011 Jennifer Goula

Layered Innovations has announced the launch of its latest platform version. It is designed to provide clients with the ability to create and manage their mobile campaigns, themselves, as well as to measure the success of those campaigns and report on it. This new ability enhances the current controls on their platform, which include management of professional commerce, monitoring of client experience, and compliance with social media. Layered Innovations chief concept officer, Dusty Davidson explained the new elements of the platform by saying that the firm’s clients have been making…