At the New York City IAB MIXX Conference & Expo, the IAB Mobile Marketing Center of Excellence announced its two prime goals which have been created to slingshot the newborn tablet advertising market place up to new heights. They are functioning on the belief that the emergence of tablets have brought about an entirely new category of marketing for both a user’s mindset and his or her experience. The first of the IAB’s goals, which has been developed in this light, is the “First Buyers Guide for the U.S. Mobile…
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Tablets encourage users to make a purchase
A number of newly upgraded e-readers and tablets have now become available to consumers and the users of these devices are proving to be dedicated shoppers; a fact that is not escaping many retailers. As the base models of each of the different devices begin to offer consumers a growing number of shopping-friendly features, retailers are beginning to place their holiday shopping focus on tablets this holiday season, much more than they ever have before. This is because the conversion rate – that is, the number of shoppers who actually…
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