QR Code Press

Consumers can make takeout orders using QR codes with Pink Pepper

02/04/2012 Stephanie Beck

Pink Pepper, a restaurant based in the L.A. area, has started using QR codes on its business cards and menus that will redirect users to its mobile optimized website where consumers can make takeout orders. The company has developed its program using Paperlinks technology so that the ordering process will be easier for its customers. All consumers need to do is download the free Paperlinks app so that they can scan the QR code and the process begins automatically. According to the founder and CEO of Paperlinks, Hamilton Chan, “Paperlinks…

Who among the leading UK retailers has gone mobile?

11/13/201111/12/2011 Stephanie Beck

Though most of the most popular online merchants in the United Kingdom have found their way into mobile commerce, surprisingly, there are still 12 of the top retailers in the country who have not yet established any mobile presence whatsoever. That said, these figures still demonstrate that mobile commerce has definitely made its way into the United Kingdom mainstream throughout the last year, and that the majority of retailers have recognized that mobile offers a significant opportunity for boosting revenues. A report issued by eConsultancy digital marketers, called the “Conversion…

Google spots important weakness in m-commerce

09/26/2011 Julie Campbell

While m-commerce is still taking hold of a growing portion of the shopping market for the holiday season, the majority of the top advertisers on Google have damaged their opportunities for maximizing the potential of the trend by failing to offer a mobile optimized website. This, regardless of the fact that research from Google itself has demonstrated that the amount of interaction between consumers and businesses by way of mobile increased by almost three times between 2009 and 2011, and that this number continues to rise. In fact, 79 percent…

Eurostar on track for new mobile ticketing feature

09/10/201109/10/2011 Julie Campbell

The Eurostar transportation company is adding its own presence to the mobile marketplace by including a number of different initiatives such as iPhone and Android device apps, a mobile-optimized website, and mobile ticketing. According to Eurostar – a high-speed passenger rail service in Europe, including the United Kingdom, France, and Belgium – approximately 80 percent of its customers use some form of mobile device when they travel. By providing these consumers with new tools that can be used on those devices, it allows them to check travel schedules, buy their…