QR Code Press

QR codes allowing consumers to find more information on the food they enjoy

07/25/201107/25/2011 Stephen Vagus

More food companies are beginning to make use of QR codes. The maze-like patterns are fast becoming one of the primary methods of information distribution amongst businesses both big and small. In the world of food, this translates into a particular benefit for consumers, as mobile technology opens up new avenues for knowledge. With quick access to such information as where their food is coming from and how it is being produces, consumers are able to keep up with the practices of their favored producers. Though grocers have been wading…

Quality control needed in mobile marketing campaigns

06/05/2011 John Montgallo

There is no doubt that QR codes have become a powerful tool in business-to-consumer marketing and social media. Since their arrival in the U.S., the codes have coasted to popularity thanks to their relative ease of use and access. Their simplicity is beguiling, however, as one mistake could mean the difference between a working code and a useless one. According to Bert Moore, director of communications for AIMGlobal, a global trade association for automatic identification, says that misuse of QR codes is on the rise and if marketers do not…

California tour releases their social media campaign for millions of fans

05/17/2011 Stephen Vagus

Last week was the beginning of the Amgen Tour of California, a annual cycling stage race. To mark the occasion, Lance Armstrong, along with Team RadioShack, launched their social media promotion initiatives that will give fans a chance to interact with the race. One is a mobile website where fans can get real time information on the status of racers as well as see messages from coaches and celebrities commentating the race. The other is a scavenger hunt powered by QR codes. While Armstrong will not be participating in the…

Will QR codes make it to the next level in mobile marketing?

03/17/2011 Stephanie Beck

Despite reports that QR code use has risen some 1,200% in the last year, the codes seem to have a long way to go if they want to be popular with the next generation. According to a recent survey conducted by Dubit, a research firm that has worked with children for more than a decade, QR codes may not be as popular as once believed. The new study was conducted in the UK with more than 1,000 British teenagers. The survey found that 72% of people between the ages of…