mobile marketing with qr code Archives

Simple QR code technique could help marketers build more effective campaigns

01/08/201204/25/2012 Stephanie Beck

QR codes may be becoming more popular amongst consumers, but the businesses using them may not be doing so effectively. Most codes are linked to discounts and other deals that can be found online. The codes have proven themselves to be a powerful consumer engagement tool, but businesses have grown accustomed to allowing the codes to perform a sole function. As marketers become more comfortable with the codes, they are beginning to see beyond the boundaries they once believed kept the barcodes confined. Most QR codes are scanned by consumers…

Report highlights some of the pitfalls in QR code use that could break marketing campaigns

01/03/2012 Stephen Vagus

Though QR codes have been used extensively in Japan, many companies using the codes in the U.S. have yet to follow the examples set by the Eastern market. Many of the businesses and marketers using the codes do so as a way to quickly engage consumers. This instant-satisfaction treatment has proven successful, to an extent, but marketers could see much better results by avoiding simple pitfalls. The Mobile Marketing Association has released a new report detailing some of the problems facing the use of QR codes. The report offers up…

American Medical ID incorporates QR codes to help with mobile commerce

12/16/2011 Jorge Gonzalez

American Medical ID, a company specializing in customized medical identification jewelry, has launched a new mobile commerce site that enables consumers to purchase items like medical bracelets from their mobile device. Traditionally, these items could not be purchased except from a desktop or laptop. Now, however, these products can be ordered as soon as a condition has been diagnosed. The company is promoting this new service with QR coded mailings. The new mobile site showcases the company’s full catalogue of products, which can be viewed from any mobile device capable…

QR codes to grow more popular next year, according to AT&T survey

12/07/2011 Sam Lambert

A new survey from AT&T Mobility Solutions, the mobile branch of AT&T Inc., shows that stores may be getting more QR codes after the holiday season has come to an end. The company polled 500 of its business clients in order to gain insight on how popular QR codes are becoming amongst businesses. Of those surveyed, 88% had plans to adopt aggressive mobile marketing strategies next year. Most of these plans involved QR codes in some way. AT&T believes that the codes will become more common place next year. Consumer…

eShave launches QR code campaign targeting the group of consumers most likely to scan the codes

12/05/2011 Stephen Vagus

eShave, a company specializing in grooming materials for men, has launched a new marketing campaign that revolves around QR codes. The campaign, dubbed All A Man Needs, will be coming to Manhattan, New York, later this week. The company will be placing ads on a number of telephone kiosks throughout Manhattan, hoping to catch the eye of tech-savvy consumers looking to purchase a new shaving kit for themselves or those looking for gifts for their loved ones. Each ad posted on the phone kiosks features its own QR code. When…