mobile marketing for wine Archives

Dry Creek Vineyard to use QR Codes on their flagship wine

06/17/2011 Sam Lambert

Yet another winery is adopting QR codes to power their mobile marketing campaign. Dry Creek Vineyard, an award winning winery based in California, will be including the codes on the latest incarnation of their flagship wine, the 2010 Fume Blanc. The codes will be displayed on the wine’s label. Dry Creek is following an increasingly popular trend amongst wineries in adding the code and hopes that it will help them better connect with consumers. The codes will resolve to a short video showcasing a history of Fume Blanc. “It’s a…

QR Codes and Wine: The perfect pairing for mobile marketing success!

04/10/2011 Jennifer Goula

The wine industry has been taking a particular interest in QR codes of late. More wineries have been using the codes as a way to connect with customers. With so many turning to mobile technology to meet their needs, Sevencamp, one of the world’s leading providers of custom QR code services, has extended a helping hand to the industry. The company has announced the launching of their new QR management platform “QR4Wine.” “This platform is by far the most cost effective and versatile mobile marketing solution available,” says CEO Mark…