QR Codes and Wine: The perfect pairing for mobile marketing success!

Snap Shot of QR4wine.com

The wine industry has been taking a particular interest in QR codes of late. More wineries have been using the codes as a way to connect with customers. With so many turning to mobile technology to meet their needs, Sevencamp, one of the world’s leading providers of custom QR code services, has extended a helping hand to the industry. The company has announced the launching of their new QR management platform “QR4Wine.”

“This platform is by far the most cost effective and versatile mobile marketing solution available,” says CEO Mark Smith. Along with the new platform, Sevencamp has included “freemium” access to the service. This will allow even small wineries to make use of the service without having to break the bank on hefty advertising budgets.

Freemium does not come without its costs, however. While the service plan has no monetary price tag, companies using the free service will be limited in access to features offered by the mobile marketing platform. Wineries will still be able to customize the QR campaigns and make changes on the fly, but the more detailed features are reserved for those willing to pay for the servive.

QR codes are becoming one of the most widely used tools in mobile marketing. Smart phones are beginning to come with barcode reading applications built in to better facilitate their use. Wineries have been eager to take advantage of this, but have been unsure as to how they can approach QR codes. Sevencamp hopes that their free service will be enough to help these companies establish their presence in the world of mobile marketing.

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