American mobile holiday shopping may generate more site visits than desktop this year

mobile holiday shopping

This will represent the first time that smartphones and tablets will generate more visits than laptops. The mobile holiday shopping season has been an exciting one for the last year, but this year possibly more than most. While each year has managed to break previous records, the 2017 holiday season will do the same and beat desktop in some ways, too. Recent estimates suggest mobile site visits will exceed desktop and laptop site visits for the first time. This 2017 mobile holiday shopping milestone will be limited to visits. Sales…

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Holiday mobile shopping habits will stand out this year

omnichannel commerce mobile shopping habits desktop

As has been the case over the last few years, this should be a record breaker for m-commerce. The most important time of the year for retailers is approaching and mobile shopping habits will be playing a large role. In fact, it is expected that this holiday season will represent another time in which records will be broken across the board. Pre-holiday study and forecast results are already being issued by a number of analytics firms. The goal is to best understand what are likely to be the mobile shopping…

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Mobile shopping is rising over the holidays due to app use

UK mobile commerce - Woman with shopping bags on mobile

As the season continues, the use of applications has kept the use of m-commerce at a high level. Now that the holiday season is in full gear, smartphones are proving to be more integral than ever to people who need to make sure they’ve found the perfect gifts for everyone on their list, and mobile shopping has been key to getting the job done. It’s the use of mobile commerce apps that has been pushing that trend forward, says a recent study. Several companies have now conducted analyses that have…

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IBM releases mobile shopping forecast for the holiday season

IBM mobile shopping

Just as the most important time of the year for retail sales gets started major predictions are made about its successes. Retailers, marketers and consumers, themselves, are now knee-deep in offline, online, and mobile shopping as the holiday rush has started, and IBM has released its predictions with the way that this year’s sales are headed. The five day period that started on Thanksgiving is a make or break weekend for most retailers. At the beginning of it all, IBM predicted that there would be a growth in online sales…

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Black Friday mobile commerce was led by iOS devices

black friday mobile shopping record

Apple’s gadgets took a massive 82 percent share of the purchases on the first day of the shopping season. According to the data that was released by the Digital Analytics Benchmark group at IBM, iOS has once again led the way when it comes to Black Friday mobile commerce, as a series of reports have shown that device owners based on the Apple operating system were far more likely to make purchases than those with Android. Despite the fact that there are far more Android devices being used, they still…

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