Mobile commerce is changing retail

Mobile commerce for Retailers

Retailers are beginning to adapt and embrace mobile commerce The retail industry has been undergoing something of a revolution in recent years, sparked by the increasingly important role technology is playing in the lives of people around the world. Mobile technology, in particular, has come to play an important role in society and as more people rely on their mobile devices in their everyday lives, retailers are beginning to feel the pressure to accommodate the needs of these people more adequately. For most retailers, this means embracing mobile commerce and…

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Mobile commerce study in U.K. identifies top performers

Mobile trends

The research, conducted by EPiServer, showed that Debenhams has the leading smartphone shopping experience. The results of the latest EPiServer study have shown that the among the leading 30 mobile commerce websites and apps, the top performers in the United Kingdom are Debenhams, Expedia, and Argos. The report showed issued a score to the smartphone friendly websites of 30 of the leading retailers in the U.K. The websites and apps of these British retailers were scored against a benchmark of detailed best practices. The data used for the scoring was…

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