mobile commerce industry growth Archives

China Unicom and China Mobile announce their support for NFC technology

11/17/201111/17/2011 Jorge Gonzalez

China Mobile commerce ticketing payments

Two of the largest mobile operators in their country, China Unicom and China Mobile, have announced their intentions to bring near field communication (NFC) technology on a subscriber identity module (SIM) card foundation to their customers. The GSM Association, which has made NFC standardization worldwide one of its primary goals, made the first announcement of the intentions of the two mobile operators in China to support NFC technology. These two leading businesses in the Chinese marketplace are adding their names to 43 other mobile operators worldwide who have also declared…

Investments into mobile marketing in the near future

09/04/2011 Sam Lambert

Hubspot has released data that has shown that among business people, 78 percent use their mobile devices to check their emails, meaning that this is a sizeable opportunity for marketers. In fact, the popularity of mobile marketing has taken a significant bite out of the importance of more traditional forms of advertising such as newspaper ads and billboards. According to TechFlash, businesses have an overall preference for contacting their target market through their smartphones and tablets. A study performed by Borrell Associates looked into the various factors involved in mobile…