Mobile commerce initiative launched in Europe from MasterCard and Deutsche Telekom

NFC Technology mobile commerce

Partnership to bring NFC products to 93 million consumers in Europe MasterCard has teamed with Deutsche Telekom, the largest telecommunications company in Europe, to bring NFC mobile payment products to more than 93 million consumers in the region. Demand for mobile commerce has been on the rise in Europe for some time. The availability of NFC-enabled devices is growing, providing consumers with more chances to conduct mobile payments for goods and services. In an effort to meet this demand and provide consumers with more access to mobile payment systems, MasterCard…

Read More

ST-Ericsson and Metaio to participate in EU Venturi initiative to expand augmented reality in Europe


ST-Ericsson, a leading developer of mobile platforms and wireless technology, has announced that it will be participating in an initiative from the European Union that will expand augmented reality throughout the region. The project, called Venturi, has a budget of $7 million and aims to boost the presence of augmented reality applications in Europe. ST-Ericsson joins Metaio, a leading augmented reality development firm based in Germany, to meet the goals of the project. The Venturi initiative may signal a paradigm shift in the worlds of technology and marketing. Work on…

Read More

Mobile Money Network announces its mobile checkout, Simply Tap

mobile commerce and NFC technology

The Mobile Money Network has announced the launch of its Simply Tap instant mobile checkout service. Best Buy Europe and Carphone Warehouse are among the first retailers who have gone live with the new Simply Tap mobile payment service that allows customers to shop and make purchases using their mobile devices. The experience involves being able to use a mobile device to make a purchase directly from an ad, website, direct marketing, or buyer’s guide. Other retailers include, Goldsmiths, and Thorntons, in addition to and Pretty Green. Mobile…

Read More