Tag: mobile commerce companies

Orange QR unveils new tracking software for QR codes

Stephanie Beck
Orange QR Website Snapshot

Orange QR has announced the release of its new tracking software for QR codes, called the Code Tracking Generator, that allows mobile device users to better manage and track the barcodes that they have used. Orange QR is already known for providing access to its search feature for free, so that people can discover more about QR codes and their readers. This new tracking software addresses the fact that while the codes are simple to implement, scan, and use, it is challenging for companies to be able to manage and…

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Effective uses of QR codes for restaurants

Julie Campbell
Restaurants using QR codes mobile payments

Despite some of the negative press that QR codes have been receiving as a result of some unwise choices that have been made for their use, they are still maintaining their position as a significant part of the evolution and growth of mobile commerce. Though many Fortune 500 marketers have already adopted QR codes into their marketing mix, the restaurant industry – which stands to be one of the sectors that could best benefit from the use of the barcodes – has remained one of the areas that is late…

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Have QR codes reached their limits?

Julie Campbell
QR Code Marketing

The world of mobile marketing and m-commerce are evolving very quickly, to the point that many are finding it difficult to keep up with their evaluations of different techniques and technologies, causing some to ask whether or not QR codes have reached the end of their usefulness. These barcodes have, after all, been around for a while, though it was not until quite recently that they moved from being used in vehicle manufacturing plants for tracking parts, to being incorporated into marketing in our everyday lives, on everything from product…

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Understanding mobile loyalty platforms that are non-transactional

Jorge Gonzalez
Mobile Commerce

A mobile non-transactional loyalty platform is the type that allows a smartphone customer to receive a reward for various types of behaviors such as mobile “check-ins”, and they come with both benefits and drawbacks. The primary drawback to loyalty platforms that are non-transactional is that when a reward is offered to the consumer, and that reward has true cost and value, there is no way to track whether or not that consumer will go on to make a purchase and, if a purchase is made, there is no way to…

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VendScreen to unveil mobile payment technology for vending machines

Jesse Collins
Mobile Commerce

VendScreen has announced that it will be beginning the initial release of its mobile payment technology at the upcoming NAMA One Show in Las Vegas next month. The concept behind the VendScreen device is that it can be installed into any existing vending machine in order to be able to receive payments for the products it contains through the use of a credit card, loyalty card, or online account and, potentially in the future, discount QR codes from advertisers, as well. The smart device is Android-based and wirelessly connects to…

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