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Mobile marketing embraced by wine industry

03/19/201303/18/2013 Sam Lambert

Winemakers are among the businesses that are adopting smartphone technology most widely. The wine industry is already among the sectors that has been using mobile marketing for the longest and the most broadly, and advertising firms are beginning to take notice and are targeting some of their services to these businesses. One example has created an entire service solution that is meant specifically for this industry. A company called Snipp Interactive has paid attention to the mobile marketing interest in the wine industry, and has started offering a full service…

A mobile marketing responsibility in security grows among industry professionals

05/19/2011 Jennifer Goula

There has been a lot of news about mobile technology lately. The big push for a mobile payments system and NFC technology has been an issue for months now. But, while we look at all the great things that mobile technology can do for us, we must also look at the increasing rise in mobile spam, viruses and other fraudulent activity. One of the main concerns among all mobile users has been security. Several companies have been addressing this issue with research into developing an adequate security system for mobile…