Print 2D, an integrated media solutions company, has developed a new QR campaign for the Santa Monica Museum of Art in California. The museum is gearing up for their annual fundraising event, called Incognito, and hopes to make use of mobile technology to offer a unique experience. QR codes have been experience quite a lot of attention in the art world, particularly from museums looking to put a cutting edge on their exhibits. The codes have been used to recreate Picasso’s masterpieces as well as promote upcoming artists. More museums…
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QR codes help spice up celebrity charity auction
It should come as no surprise that the fashion industry is susceptible to emerging trends. QR codes are becoming an increasingly familiar sight accompanying designer clothing. Selfridges, a prestigious retail establishment in London, recently played host to a charity event sponsored by the Oxfam Curiosity Shop, which is selling second hand clothing donated by A-list celebrities. The clothes come with a QR code, linking shoppers to exclusive content via Oxfam’s mobile website. Among the celebrities that have donated their clothing to the event are Colin Firth, Annie Lennox, and Scarlet…
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