keynote systems mcommerce Archives

M-commerce at Sears held back by Presidents Day banner

02/26/201302/25/2013 John Montgallo

Sears mobile commerce website performance

Keynote Systems identified a slowing on the mobile optimized site due to the holiday ad. The sears m-commerce website added an add to its home page in order to advertise a Presidents Day sale, but according to Keynote, it only managed to decrease the site’s performance by adding a full second to the load time. When Sears changed its design, the company’s performance dropped considerably in the ranks. According to data from the Keynote Mobile Commerce Performance Index for the week that finished on February 17, Sears managed to do…

Mobile commerce index performance at Barnes & Noble tops the rest

02/16/201302/14/2013 Stephanie Beck

However, the same ranking system showed that Sears is struggling where the bookstore excelled. Among all of the 30 retailers that are ranked on the Keynote Mobile Commerce Performance Index, it was Barnes & Noble that led the rest, during the week that ended on February 10. The website of the retailer had an average load time that was a super fast 4.80 seconds. Furthermore, the smartphone friendly website was not only able to load quickly, but it did so successfully 99.78 percent of the time. This, according to the…

Mcommerce improvements made on a massive scale by PetSmart

10/07/201210/06/2012 Stephanie Beck

The pet supply chain has shaved almost 3 seconds from its load time on smartphones. Keynote Systems has released some of its recent mcommerce observations, which include the fact that PetSmart has notably shortened its page load time, bringing it to an average of 5.29 seconds. This type of accomplishment is critical to the success of any company in the mobile sphere. Though most sites on the regular web tend to think that more is better, in terms of content, features, and options, nearly the opposite is true for mcommerce.…