The pet supply chain has shaved almost 3 seconds from its load time on smartphones.
Keynote Systems has released some of its recent mcommerce observations, which include the fact that PetSmart has notably shortened its page load time, bringing it to an average of 5.29 seconds.
This type of accomplishment is critical to the success of any company in the mobile sphere.
Though most sites on the regular web tend to think that more is better, in terms of content, features, and options, nearly the opposite is true for mcommerce. Retailers are rapidly discovering that the more there is on a webpage, the higher the odds that there will be loading problems and that progress would be sluggish.
However, when an mcommerce site eliminates the extras, load time shrinks and success improves.
PetSmart is a perfect illustration of precisely this. Last week, that company eliminate three quarters of the images that had been located on its mcommerce website homepage. Keynote Systems Inc. also pointed out that the result from that single step made a massive difference to the performance of that site. Where its average load time was 8.14 seconds in the week ending September 23, the week following saw a 35 percent reduction, at 5.29 seconds. This was based on the Keynote Mobile Commerce Performance Index statistics.
The elimination of those three images also measurably increased the site’s success. The percentage of times that the page was successfully and completely loaded had skyrocketed from having been 99.06 percent to 99.56 percent. The combined and weighted load time, and the success rate of loads earned PetSmart a score on Keynote’s index of 918, out of a total possible 1,000. This ranked the company in 8th place, having risen from its former spot in 19th place the week before.
Keynote Systems mobile performance evangelist, Herman Ng spoke of the mcommerce changes that PetSmart made and that were observed that week, and stated that “We observed in August that PetSmart experienced significant load time improvement, but there were still four large image objects hosted by external content delivery networks slowing down the overall page load time.”
