Report shows three quarters of mobile phone profits belong to Apple

Augmented reality mobile marketing

Though Apple currently holds a share of approximately 9 percent of the worldwide mobile phone, a recent report by Horace Dediu, an analyst from Asymco, has shown that its profits and sales are significantly greater, having taken in 75 percent of all of the mobile industry’s profits in the last quarter of 2011. The remainder of the profits in Q4 of 2011, according to Asymco, went to Samsung (16 percent), RIM and its BlackBerry (3.7 percent), HTC (3 percent), and Nokia (1.8 percent). All told, the profits received by the…

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Apple iOS loses more market share to Android

Apple vs Android mobile marketing

According to Strategy Analytics, while Apple continues to hold 58 percent of the market, Android, the operating system by Google, has moved in significantly on territory formerly held by iOS, and now has a global share of 39 percent. An important part of this movement has been credited to tablets, as Google tablets took an additional 10 percent of the market between the last quarters of 2010 and 2011, while Apple’s hold on that market fell by a smaller amount. Some of Google’s ability to take a larger chunk out…

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