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Evolvex designs augmented reality tool that builds custom furniture

07/28/201207/27/2012 Jesse Collins

New online tool can help consumers build their own furniture with the help of augmented reality Swedish retailer IKEA recently unveiled its first augmented reality catalog. The catalog features a variety of digital content that can be unlocked through and augmented reality application installed in a smart phone or other mobile device. The initiative is meant to provide consumers with more information concerning the numerous products that are listed in the catalog. IKEA is not the only one interested in augmented reality, of course. Evolvex, an Australian design studio, has…

Augmented reality coming to IKEA 2013 catalog

07/26/201207/25/2012 Jesse Collins

Retailer adopts augmented reality for new catalog International home products company IKEA has added augmented reality into its 2013 catalog. The new catalog will feature a wide variety of augmented reality experiences that can be unlocked through the use of an iOS mobile device. The catalog will make its way to over 211 million consumers worldwide when it is released sometime toward the end of the year. If the catalog’s augmented reality features are well received by consumers, the company may opt to include the technology in future publications. Technology…