3 Examples of How Virtual Reality is Changing the Shopping Experience

Virtual Reality - Looking to the Future - VR Headset

Shopping in-store or browsing online may soon become a thing of the past as technology is transforming the shopping experience. Virtual reality is the future and numerous brands have already jumped on the band wagon. Attention shoppers! Prepare to be transported to another world! A Whole New Level of Shopping Trying before buying without leaving the house? Yes, it’s possible! Whether to find decorative items for the living room, to see clothing on models walking the runway before trying them on in real life or to see what a cruise…

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IKEA Place app bring augmented reality experience to Android users

IKEA Place App - IKEA Store

The augmented reality mobile commerce and home décor application is no longer limited to iOS. The IKEA Place app has now been updated to make it possible for Android users to experience its augmented reality features. These have already been available to iPhone users but are now expanded to Android users. The augmented reality feature lets shoppers preview the way an object would look in their home. Therefore, users of the IKEA Place app could use augmented reality technology to better inform themselves. They could look through their mobile device…

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IKEA augmented reality strategy is designed to make home décor a snap

ikea augmented reality m-commerce app

Now, shoppers can see how a piece will look in their home without ever needed an Allen key. A new IKEA augmented reality component has been added to the overall mobile commerce experience offered by the furniture retailer. The forward-thinking business has always carved its own unique path through the shopping experience. Still, this represents a shift for IKEA, which is mainly focused on the shopper’s in-store experience. Now, the IKEA augmented reality experience is letting consumers turn to their smartphones to make their purchasing decisions, too. It’s clear the…

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Ikea furniture will soon wireless charge mobile devices

Ikea NORDLI Nightstand - mobile devices

The retailer will soon be selling lamps, tables, and desks that will keep gadgets charged up. The international furniture giant, Ikea, has now announced the launch of a new type of high tech furniture that it will be releasing in Europe and the United States, which would provide owners with a method of wirelessly charging their mobile devices. These furniture pieces have been designed to make it possible for gadgets to recharge their batteries without cables. This new Ikea furniture collection will be built with Qi wireless technology built into…

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Evolvex designs augmented reality tool that builds custom furniture

Augmented reality tool

New online tool can help consumers build their own furniture with the help of augmented reality Swedish retailer IKEA recently unveiled its first augmented reality catalog. The catalog features a variety of digital content that can be unlocked through and augmented reality application installed in a smart phone or other mobile device. The initiative is meant to provide consumers with more information concerning the numerous products that are listed in the catalog. IKEA is not the only one interested in augmented reality, of course. Evolvex, an Australian design studio, has…

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Augmented reality coming to IKEA 2013 catalog

Retailer adopts augmented reality for new catalog International home products company IKEA has added augmented reality into its 2013 catalog. The new catalog will feature a wide variety of augmented reality experiences that can be unlocked through the use of an iOS mobile device. The catalog will make its way to over 211 million consumers worldwide when it is released sometime toward the end of the year. If the catalog’s augmented reality features are well received by consumers, the company may opt to include the technology in future publications. Technology…

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