UK iBeacon Startup Linktagger joins Uber Paypal and HP at Europe’s biggest Hackathon

UK Based Internet of Things startup Linktagger have been chosen as API providers to the largest Hackathon in Europe along side companies such as Uber, Paypal, HP and Alcatel. Linktagger will provide teams of hackers across Europe with access to its Physical Web platform. Connecting physical objects to the Internet using unique URL’s, hackers can deploy iBeacon and NFC tags as physical gateways to online content, services and create real world automation. Linktagger founder Liam Winder said “Its fantastic to be chosen to represent UK tech startups in the Hack4Europe…

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Mobile marketing using iBeacon location based technology seeing increasing use

Lord & Taylor location based mobile marketing

The SnipSnap coupon startup is successfully sending ads to smartphones through several large programs. As large retailers start to discover the importance of location based mobile marketing, partnerships such as the one that has formed between department store Lord & Taylor and SnipSnap are becoming increasingly commonplace. This particular agreement uses iBeacon technology to send mobile coupons and ads to shoppers in store. The two companies are working together in this mobile marketing pilot program as SnipSnap works to boost its location based advertising efforts at the department store. It…

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NFC may play a role in Apple’s future with mobile payments

Apple NFC Technology Trends mobile payments

Apple could finally embrace NFC technology in the near future Investment firm Morgan Stanley believes that Apple will finally embrace NFC technology through a platform called “iWallet.” This is not the first such prediction to be made concerning Apple and NFC, but past forecasts regarding the pairing have failed to live up to reality. Apple has avoided NFC largely because of its concerns regarding the technology’s security and capabilities, but this avoidance mostly involved Apple’s use of NFC in mobile payments. NFC has come under fire in recent years due…

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Mobile commerce shoppers don’t want to be tracked

mobile commerce tracking

Regardless of the growing availability, people remain hesitant to take part in mcommerce channels. Although mobile commerce is becoming widely available and there are a growing number of sites and apps that are making it possible for consumers to be able to buy what they want from the comfort and convenience of their smartphone screens, adoption has still been slower than it should be because of a number of barriers that are making people hesitate. A recent survey has shown that many consumers balk at the thought of shopping on…

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NFC technology receives a slap in the face from iBeacon

Apple NFC Technology Trends mobile payments

Near field communications have taken quite a hit by the success of Apple’s mobile payments system. When it comes to mobile payments, one of the greatest barriers to mainstream acceptance has been a lack of a standard, and while it had been looking as though NFC technology would be the fast, easy, and convenient method that would soon be taking over, Apple disagreed, and this could be defining for the industry. Though near field communications tech has been around for a while, it has not been catching on. Consumers simply…

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