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Sony takes aim at Google with its own augmented reality glasses

04/02/201304/01/2013 Stephen Vagus

Sony sets sights on augmented reality Google has attracted a great deal of attention to its augmented reality Project Glass over the past year. The company has taken several opportunities to show off the capabilities of Glass and prove that it is a unique way to change the way people see the world. Throughout 2012, Glass became significantly less unique as other technology companies began introducing their own versions of augmented reality eyewear. Sony is one of the latest companies to enter the fray. Sony applies for patents concerning augmented…

Google files new patent for augmented reality glasses

03/30/201303/28/2013 Stephen Vagus

Google glass augmented reality glasses wearable technology

Google applies for new patent for augmented reality project Google has filed a new patent with the U.S. Patent and Trademark office concerning the company’s highly anticipated Google Glass. Google has been working on the Glass project for some time and has directed a great deal of attention toward its augmented reality capabilities. Late last year, doubts concerning the product’s use of augmented reality began to surface, suggesting that Google had abandoned its interest in the technology. This year, however, Google has been making an effort to show off the…

Google shows off augmented reality shoes

03/27/201303/26/2013 Stephen Vagus

augmented reality shoes (image not actual technology)

Google brings augmented reality to footwear Google has high hopes for augmented reality, and as the company becomes more entangled in the technology it is becoming more ambitious with its use. The company has shown a strong interest in the concept of wearable augmented reality systems. Currently, the company’s most well known foray into wearable AR systems in Google Glass, but last week Google began showing off a new product from its Art, Copy, and Code project. The project itself is meant to highlight technologies and products that are capable…

Augmented reality returns to Google Glass

02/26/201302/25/2013 Jesse Collins

Google may be using augmented reality after all Google has been relatively silent concerning its Project Glass in recent months. The company has faced significant criticism since suggesting last year that Google Glass will not actually support augmented reality. Given that augmented reality was billed as one of the most important aspects of Google Glass, the possibility that the glasses would not make use of the technology garnered the company some backlash with consumers. Google has released a new video that shows off the user interface of Google Glass, suggesting…

Innovega pushing the boundaries of augmented reality

01/22/201304/13/2014 Stephen Vagus

Innovega could deliver on promise made by Google The hype surrounding augmented reality has yet to die down, at least in regards to the technology’s use in applications and for entertainment. Wearable augmented reality systems, on the other hand, have lost some of the appeal they had with consumers in early 2012. Google’s Project Glass has gone from augmented reality champion to perhaps not supporting the interactive technology at all. While Google’s apparent misstep with augmented reality may have burned some consumers, technology startup Innovega believes it can deliver on…