QR codes are the heart of a new partnership with Wendy’s

wendy's QR codes mobile ads

The fast food restaurant chain is now working with NeoMedia Technologies Inc. for its mobile marketing. It has recently been revealed that the fast food giant, Wendy’s, is now partnering with NeoMedia Technologies Inc. – a mobile barcode management solutions provider – in order to make the firm the exclusive service provider for QR codes for the restaurant chain’s branded promotional activities. This was revealed within a news release that said that NeoMedia’s Neosphere product will be central to campaigns. NeoSphere is the firm’s engine for enterprise grade generation and…

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QR codes allow QSR to provide truly fast food

Fast Food QR codes google glass

The appetite of these restaurants for quick response barcodes is proving to be a growing one. If there’s one thing that the top quick service restaurants (QSRs) have in common other than fast food, it appears to be the use of QR codes for a number of purposes ranging from mobile commerce and payments to marketing. Despite the fact that there are even newer technologies than the barcodes, they still have their appeal. Giants including McDonald’s, Wendy’s, and Taco Bell are all using QR codes to help them in one…

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QR codes are front and center in Middle Eastern Burger King ads

burger king qr codes middle east

The barcodes are being used for the fast food giant’s latest advertising campaign which has just been launched. Burger King has just announced the launch of its latest mobile marketing campaign, which will feature QR codes at its very center throughout its Middle Eastern locations. The fast food giant is relying on these quick response barcodes to attract the attention of its customers. The QR codes are being printed on the food packaging at its restaurants in the Middle East. Consumers who use their smartphones to scan the barcodes will…

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QR codes from Taco Bell prove popular

Taco Bell QR codes

The smartphone friendly barcodes managed to bring in approximately 225,000 scans from consumers. Taco Bell has just released the results of the QR code scans that it generated through its ESPN College Football campaign that it held for the Bowl Championship Series and revealed that the barcodes were scanned 225,000 times. This represents a tremendous success for the use of the barcodes on their product packages. The QR codes were found on a number of their 12 pack taco boxes, as well as other items such as their soda cups.…

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McDonald’s adopts QR codes

McDonald’s using QR codes to provide consumers with information McDonald’s is embracing QR codes to provide its customers with new information concerning the food the restaurant chain provides. The company chose to make use of QR codes because of their information distribution capabilities. McDonald’s has taken note of the growing popularity of QR codes, especially as the codes continue to perform well against their competitors in the interactive mobile technology field. The company believes that the codes will help establish more transparency among health conscious consumers. Codes will allow access…

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QR codes applied to new McDonald’s packaging

McDonalds QR codes

Customers will now be able to access nutritional information by scanning barcodes with their smartphones. McDonald’s Corp. has just announced its intentions to release a new design for their packaging, which will include smartphone friendly QR codes created to make it easier for guests to their restaurants to access the nutrition information for the foods they purchase. This is the next step that the largest fast food chain in the world is making to cater to the nutrition conscious. The QR codes are the company’s response to the desire that…

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