The fast food restaurant chain is now working with NeoMedia Technologies Inc. for its mobile marketing.
It has recently been revealed that the fast food giant, Wendy’s, is now partnering with NeoMedia Technologies Inc. – a mobile barcode management solutions provider – in order to make the firm the exclusive service provider for QR codes for the restaurant chain’s branded promotional activities.
This was revealed within a news release that said that NeoMedia’s Neosphere product will be central to campaigns.
NeoSphere is the firm’s engine for enterprise grade generation and management of QR codes, which provides brands with the ability to connect instantly with mobile content as they provide customers with an experience that is both measurable and targeted. This is not the first time that Wendy’s has used the barcodes within their campaigns, and is an indicator that they haven’t even come close to giving up on the opportunity for the future.
Wendy’s has successfully used QR codes in a number of their campaigns for connecting with customers.
According to a spokesperson from Wendy’s, Denny Lynch, who was quoted in the press release, “Wendy’s has recognized the value of QR campaigns in assisting to build its brand awareness, and NeoMedia’s NeoSphere product provides this connection to our customers.”
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The quick service restaurant (QSR) industry has been increasingly finding that these mobile friendly quick response codes are providing tremendous opportunities to be able to reach out to their customers, expanding brand awareness and building a relationship that can develop into a loyalty. It works as an effective way to bridge the gap that exists between the real world and its physical objects, and the digital world to which a rapidly growing number of people have access due to the tremendous penetration of mobile devices such as smartphones.
According to Laura Marriott, the NeoMedia CEO, “QR codes have rapidly become a key mobile media element as brands look to bridge physical and digital media to connect with their consumer. Working together with Wendy’s in the deployment of QR campaigns, will be instrumental in continuing to demonstrate how QR codes can help to drive brand affinity and extend promotions to Wendy’s customers.”