Mobile fashion retail leaders appeal to smartphone toting consumers

mobile fashion retail

Throughout London Fashion Week, leading designers and retailers campaigned with m-commerce innovation. New study results released during London Fashion Week showed that mobile fashion retail is stronger than ever before. Retailers and top design labels are using m-commerce innovation to improve the consumer experience. The study was published in the 2017 Mobile Retail Report by Ampersand, a benchmarking report. The purpose of the report is to rank and compare top high street brands in terms of their mobile fashion retail experience offerings. This includes everything from mobile website features to…

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Mcommerce websites are lacking in over 4 out of every 5 UK fashion retailers

Mobile commerce shopping trends

84 percent of businesses in this industry aren’t catering to smartphone customers. Despite the fact that nearly 90 percent of British fashion retailers believe that mcommerce should be a vital part of their business, a recent poll has shown that the vast majority has failed to do much about it. The MoPowered research showed that many factors are holding businesses back from mobile commerce. Among those factors are the perception of high costs, concerns regarding security, and a lack of adequate resources in order to achieve the necessary goals. At…

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