QR Code Press

Microsoft celebrates one year anniversary of the Kinect with a pop-up café in Hong Kong

01/04/2012 Stephanie Beck

In Hong Kong, Microsoft is celebrating the one year anniversary of the release of its popular Kinect device for the Xbox 360. The Kinect has become a widely used peripheral for the console and has garnered a major following in the technology community. The device makes use of sophisticated motion-tracking technologies that allow gamers to immerse themselves in games by using their body to control various aspects of their gameplay. Beyond the gaming industry, the Kinect has grown popular with augmented reality developers. Microsoft has opened a pop-up café on…

Success of QR codes at New York Fashion Week may inspire designers to use the codes more often

09/26/201109/26/2011 Stephen Vagus

With New York Fashion Week coming to an end earlier this month, many of those attending the event came face to face with QR codes for the first time. The codes left an impression on many and allowed them to connect with some of their favorite fashion designers. Designers attending the event leveraged the codes in an attempt to engage consumers and expose them to an emerging mobile technology that is likely to become more prominent in the future. While many were wary of the codes at first, attendees soon…

Healthiest barcode in the world: QR code made from organic fruits and vegetables

07/10/201107/10/2011 Stephen Vagus

Edible QR Codes prescription drug dosing

QR codes are often considered the pioneer of interactive mobile marketing. Indeed, the codes have proven that more people are more apt to get hooked into marketing campaigns if they are interactive. It should come as no surprise, then, that the codes are taking this interactivity to a new level by becoming edible. Edible QR codes have been made from blocks of chocolate, frosting, mints and other sorts of junk food in the past. Such initiatives have been met with success, as consumers revel in the novelty of…

Our hats off to Nina for the first QR Code wedding cake!

01/28/2011 Andrew Hobbs

Nina Notaro, pastry chef and owner of Cake Studio in Winnipeg, Canada, has made the world’s first QR code wedding cake. The cake made its debut at the Wonderful Wedding Show held at the Winnipeg Convention Center. The four-tiered wedding cake is a simple box shape, featuring a QR code on every side of the middle tier. The cake is entire edible, made with white fondant and sugar Cattleya Orchids. The code links to the Cake Studio website and provides information on the services and history of the studio. Users…