Dynamite, a leading women’s fashion retailer, has partnered with Cossette, a communications marketing agency, to launch a new marketing campaign that will revolve entirely around the use of QR codes. The retailer is looking to incorporate the codes in their Facebook, Twitter, website, and all print advertising across the country. They will also put the codes on display in their stores. Scanning the code will bring users to exclusive videos of their upcoming spring 2011 clothing collection via a streamlined mobile website. Through the website, customers will also have a…
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