AR tech is becoming a very familiar component in style and cosmetics applications. With Pokemon Go encouraging millions of players around the world to “catch ‘em all,” augmented reality apps are now a familiar sight. However, as popular as that game app may be, it is among beauty brands that the mobile technology is seeing notable growth. Mobile commerce has become a massive focus in the beauty industry, which is a highly visual market. As beauty brands rely heavily on the ability to show consumers exactly what they’re getting, augmented…
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Blippar’s new augmented reality platform a big hit with brand and media owners
Augmented reality developer Blippar has announced the launch of its new “Blipp to Buy” platform. The service is open to brand and media owners who are looking to inject their business with more interactivity for the sake of consumers. Blippar has long been a believer in the impact augmented reality can have for businesses and claims that adopting the technology can help companies reach out to the next generation of tech-savvy consumer. The platform has undergone extensive trials in the United Kingdom and Blippar believes that it is now ready…
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