Mobile commerce is quickly becoming a force to be reckoned with in the business world. Powered by NFC technology, the industry has been experiencing a great deal of growth around the world as consumers begin to become more comfortable with the idea that their smart phones can double as a debit or credit card. As interest in the budding industry grows, so too does the need to understand its intricacies. To this end, Barclaycard, a leading global payments company, has joined a team of sponsors backing the NFC Forum, a…
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Starbucks goes “contactless” with NFC mobile payments
Starbucks is taking steps to establish its presence in the realm of mobile commerce. Earlier this month, the big name coffee company announced that they would be using QR codes for a number of marketing events scheduled throughout the year. Indeed, one such campaign, which featured Lady Gaga, has already been a success. Now, the company is looking to give customers a faster way to pay by using NFC. Starbucks has partnered with Barclaycard, a major credit card and load provider based in the UK, to develop a way for…
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