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Filmmakers embrace interactive technology to give audiences a more engaging experience

01/28/201201/28/2012 Sam Lambert

As technology becomes more advanced, its relationship with the world of nature is gaining more attention. Filmmakers are turning to multimedia to produce more interactive movies and have been taking interest in augmented reality. Such is the case with “Bear71,” a new documentary that examines the relationship between wildlife and technology. The documentary is part of the “New Frontier” program from the Sundance Film Festival, which seeks to showcase how filmmakers are using new technologies to create interactive experiences. The documentary follows a grizzly bear in the Banff National Park…

Aurasma and Bandai partner to bring augmented reality to toy packaging

01/27/201201/27/2012 John Montgallo

Aurasma, a world leading augmented reality developer, has partnered with Bandai, a leading toy manufacturer, to create more engaging packaging for a number of popular toy lines. Each package will contain its own augmented reality experience specific to the toy that it holds. The digital content can be accessed by smart phones equipped with the Aurasma mobile augmented reality browser, which uses the mobile device’s camera to recognize the content. Aurasma believes that this new approach will be a bit hit with kids as it takes the toys out of…

Doctor Who augmented reality game from WowWee makes an appearance at London’s Toy Fair 2012

01/26/201201/26/2012 Sam Lambert

AppGear Video Augmented Reality Mobile games

WowWee, a designer of innovative high-tech entertainment products, is attending the Toy Fair 2012 convention this week in London, UK. The company is showing of a number of new mobile games for smart phones, some of which make use of augmented reality. The most popular game the company has showcased this week is their new Doctor Who game that is part of the company’s AppGear line. This is not the first time The Doctor has found himself in a video game, but it is the first time his game has…

Save the Children adopts augmented reality to reach out to supporters of children’s rights

01/25/201201/25/2012 Stephen Vagus

Save the Children, a charity organization that promotes children’s rights, has launched a new initiative that leverages emerging technology to raise awareness of children in need. The organization has embedded a new digital magazine in its newsletter that can be accessed through the use of the Aurasma augmented reality mobile application. This marks the first time Aurasma has ever been used in connection with a charitable organization. When the digital magazine is activated with the app, smart phone users can flip through its pages to find information on a number…

Virgin Media to launch augmented reality magazine this year

01/23/201201/23/2012 John Montgallo

Virgin Media, one of the largest and most influential communications companies in the world, has embarked on a new adventure with augmented reality. Partnering with content agency Redwood, Virgin Media has launched a new bi-monthly magazine whose pages will be filled with augmented reality experience. The magazine is part of a new customer interaction strategy coming from the company in which consumers are encourages to communicate with the company directly and through the use of mobile technology. The magazine works in conjunction with the Blippar augmented reality mobile application. The…