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Augmented reality used by Sony to highlight PS4 camera

Augmented reality used by Sony to highlight PS4 camera

A trailer called “The Playroom” has now been released as an introduction to the PlayStation 4 console. Though Sony has now come out with many details regarding its PS4 game console, including its price and the fact that it will allow used games to be played – unlike its primary competition, the Xbox – it has not had much to say about its new controller sensing camera other than the latest release that it provided through … Read entire article »

Filed under: Augmented Reality, Technology News

Augmented reality allows a T-Rex to leap from printed pages

Augmented reality allows a T-Rex to leap from printed pages

Certainly, the last thing you’d want is a real dinosaur wandering through your living room, but the AR variety is different. Though dinosaurs have been extinct from the Earth for many millions of years, the use of a smartphone or tablet and an augmented reality app can have Tyrannosaurus Rexes leaping out of the page of a printed book. This can help to much more effectively illustrate what is being described on the page. The latest features available … Read entire article »

Filed under: Augmented Reality

Augmented reality campaign from DKNY brings art and tech together

Augmented reality campaign from DKNY brings art and tech together

The technology has been added to a massive New York City billboard at Houston and Broadway. DKNY had held the massively coveted billboard location in New York City at Houston Street and Broadway for 16 years until it was taken over by Abercrombie & Fitch in 2008, but now it is back with a vengeance and with augmented reality, to boot. The DKNY billboard had previously been a black and white bold statement on the southern Manhattan … Read entire article »

Filed under: Augmented Reality, Mobile Marketing, Social Media Marketing

Augmented reality billboard launched by Niagara Falls attraction

Augmented reality billboard launched by Niagara Falls attraction

The advertisement has been placed at a high traffic square in downtown Toronto, Canada. A new interactive billboard has been placed at the heavily trafficked Yonge and Dundas Square in downtown Toronto, Canada, which utilizes augmented reality technology and that is designed to make a splash for Fallsview Casino which is located in Niagara Falls. The billboard was unveiled on June 2 and has been attracting attention right from the start. The unveiling of the augmented reality billboard … Read entire article »

Filed under: Augmented Reality, Mobile Marketing

Augmented reality glasses to be show cases by Metaio and Vuzix

Augmented reality glasses to be show cases by Metaio and Vuzix

Metaio and Vuzix team to show off capabilities of augmented reality eyewear Metaio is a leading name in the augmented reality field. The company is considered a pioneer for having developed some of the most advanced augmented reality systems currently available. Metaio has a great deal of hope for augmented reality, and not just because this technology is the company’s business. The company has teamed with Vuzix, a technology company that is developing its own augmented … Read entire article »

Filed under: Augmented Reality, Mobile Commerce, Technology News

Foursquare takes on augmented reality

Foursquare takes on augmented reality

Augmented reality feature developed by Foursquare Augmented reality often attracts attention because of its entertaining nature. The technology is regularly used in a wide variety of entertaining ways, leveraged as a tool to provide consumers with dynamic content. This has made augmented reality somewhat common in the marketing field, but the technology does have practical uses, especially when it comes to social networking. Foursquare, the popular location-based social platform, has been working on its own augmented … Read entire article »

Filed under: Augmented Reality, Technology News

Augmented reality glasses from Epson feature gesture control

Augmented reality glasses from Epson feature gesture control

At the Google I/O, the company announced this new and fascinating technology. At the annual conference for developers held by Google in San Francisco, Epson took the opportunity to show off its new augmented reality technology which allowed users to use the devices, hands free. This technology has been 15 years in the making and avoids having to touch the device or speak. Google Glass has its own augmented reality glasses that can be controlled using a voice … Read entire article »

Filed under: Augmented Reality, Technology News