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Augmented reality marketing stunt by Pepsi frightens Londoners

Augmented reality marketing stunt by Pepsi frightens Londoners

(adsbygoogle = window.adsbygoogle || []).push({}); A bus stop marketing stunt has caused a commotion as AR tigers and aliens scare – and entertain – viewers. Typically speaking, the public transit system in London isn’t that frightening for morning commuters, but Pepsi decided to change that story through the introduction of its very unique and somewhat startling mobile marketing campaign based on augmented reality technology. Londoners who were waiting at a bus stop for their morning commute certainly weren’t … Read entire article »

Filed under: Augmented Reality, Mobile Marketing

QR codes scanner brought to Google Glass by Layar

QR codes scanner brought to Google Glass by Layar

The company has also added to the augmented reality experience for the wearable technology. One of the first businesses that ever brought augmented reality to mobile devices such as smartphones and tablets has now set its sights on Google Glass and is expanding its app to allow QR codes to be scanned, as well. This beta app will have a number of different elements and features, primarily based on AR tech. The new app will now make it … Read entire article »

Filed under: Featured News, QR Codes

Augmented reality may finally be getting big

Augmented reality may finally be getting big

A range of different devices, technologies and uses have started to send AR into the mainstream. The number of startups that have made their way into the augmented reality space is now growing faster than it ever was before, and as a part of that, everyone from game developers to mobile marketing firms are working to try to make use of this technology in the best possible way. Among the latest trends has been the testing of … Read entire article »

Filed under: Augmented Reality, Mobile Marketing, Technology News

Augmented reality Samsung wearables are on their way

Augmented reality Samsung wearables are on their way

These mobile devices are reportedly slated for possible September unveiling. Samsung is already the top manufacturer for smart and mobile devices in the world ranging from smartphones to tablets, watches, televisions, ovens, fridges and, yes, even the kitchen sink, and now it is taking the chance to get into the augmented reality technology sphere with its own glasses. A new report has been made by a major newspaper in Korea claiming that Samsung intends to compete with … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News

Augmented reality glasses cause legal problems again

Augmented reality glasses cause legal problems again

A Google Glass user has now been questioned in a an Ohio theater. Not one month after a Google Glass wearer was issued a ticket (that was later fought in court) for driving with the device on, Homeland Security has now had to be called to an Ohio theatre for suspected piracy when a moviegoer was noticed wearing the augmented reality glasses. These mobile devices have caused privacy alarm bells to go off in a number of … Read entire article »

Filed under: Augmented Reality, Mobile Commerce Security, United States

Augmented reality may be 30 percent bigger every year

Augmented reality may be 30 percent bigger every year

Research is showing that the AR technology market is experiencing a steady rapid growth. According to a recent study by TechSci Research, the augmented reality market in the United States is expected to grow by 30 percent every year from now until the close of 2018. This trend is the result of the growing familiarity among consumers with AR technology. The TechSci Research results also indicated that as time progresses, there will be a much greater push in … Read entire article »

Filed under: Augmented Reality, Technology News

Augmented reality helmet beta testers sought by Skully

Augmented reality helmet beta testers sought by Skully

The AR-1 heads up display of real time info is projected as an overlay on top of the view of the real world. Skully has come up with its AR-1 heads up display augmented reality helmet in order to help to decrease the amount of distraction that is experienced by motorcycle drivers while they’re on the road and they’re now looking for beta testers to help them to give the product more polish based on the … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News

Augmented reality may have a future in medicine

Augmented reality may have a future in medicine

AR continues to gain attention as a practical medical tool Augmented reality is well on its way to establishing itself as a premier medical tool. The technology has long been considered little more than a gimmick used to entice consumers and provide entertaining digital content to people with smartphones and tablets. AR has recently been seeing more practical uses, however, especially when it comes to the medical field. Doctors are beginning to take AR more seriously … Read entire article »

Filed under: Augmented Reality, Health Care Industry, Technology News

Augmented reality contact lenses worn by people this week

Augmented reality contact lenses worn by people this week

CES will represent the first time that the public will see AR contacts on actual humans. With a true science fiction feel to the technology, human ready augmented reality contact lenses will be worn at CES, which is running from Tuesday through Friday, this week, and will represent an important leap forward for the tech. AR tech has been seen in a growing number of forms from windshields to various kinds of glasses and wearables. These augmented reality … Read entire article »

Filed under: Augmented Reality, Technology News