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Wearable technology used by Minnesota Vikings in camp

Wearable technology used by Minnesota Vikings in camp

(adsbygoogle = window.adsbygoogle || []).push({}); The team is using Google Glass to help to provide itself with a competitive edge heading into the next season. The Minnesota Vikings are now looking to the world of wearable technology to help them to be able to gain a bit of an edge as they take their first steps toward the 2014 NFL season, and they have decided to use Google Glass as their tech of choice. The team will be … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News

Augmented reality windshield concept among Jaguar’s projects

Augmented reality windshield concept among Jaguar’s projects

The automaker is developing an interactive display for its Land Rover for an AR experience. A recent report has revealed that Jaguar has a new augmented reality windshield concept in the works and that it is designing this interactive display in order to be used in its Land Rover line of vehicles. The windshield provides an entirely different experience for the driver, with a range of different features. The goal is to create an “augmented reality experience” that … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News

Augmented reality pilot to boost Walgreens customer loyalty

Augmented reality pilot to boost Walgreens customer loyalty

The company is working AR technology into its current app for a unique new consumer experience. Walgreens has now announced that it will be using augmented reality to help customers to be able to better navigate their store shelves in order to be able to more easily find everything that they have on their shopping lists. The feature is being piloted as a potential addition to its mobile app to allow smartphones to guide customers in-store. In order … Read entire article »

Filed under: Augmented Reality, Commercial, Mobile Apps, Mobile Commerce, Mobile Marketing, United States

Augmented reality experience sold alongside Mariah Carey’s new drink

Augmented reality experience sold alongside Mariah Carey’s new drink

The “Butterfly” beverage has been launched by the singer who inspired its creation. Mariah Carey recently held a press conference to launch a new beverage that she is endorsing from Go N’Syde, which is called “Butterfly” and which claims to include an augmented reality experience with its use. The packaging of the drink doesn’t provide any suggestion as to the flavor of the liquid it contains. The drink bottle simply claims that Butterfly is “a melodic beverage inspired … Read entire article »

Filed under: Augmented Reality, Mobile Marketing

Does Wearable Technology Have a Future?

Does Wearable Technology Have a Future?

Wearable devices are currently considered by many people to be nothing more than a novelty. These devices range from augmented reality glasses to high-tech clothing and everything in between, but their practicality has long been suspect. The idea that wearable devices may actually have some use beyond entertainment and social networking is difficult to justify. While there are some wearable gadgets that can be used to track health information and some that are used during … Read entire article »

Filed under: Augmented Reality, Gadgets, Mobile Apps

Augmented reality vinyl album brings digital life to vintage tech

Augmented reality vinyl album brings digital life to vintage tech

Brian Eno and Karl Hyde have released an old school record that is more than meets the eye. When it comes to vinyl records, there is a powerful and ongoing debate about whether analog or digital is superior, but through the use of augmented reality, a recent project has brought the two together in a unique and highly fascinating way. The new album release, Someday World, by Brian Eno and Karl Hyde has used AR tech on … Read entire article »

Filed under: Augmented Reality, Mobile Apps

Augmented reality translation app developer bought by Google

Augmented reality translation app developer bought by Google

The World Lens application and its language packs are now available for free. Google has now announced that it has picked up the impressive World Lens augmented reality translation app, which is considered to be one of the most forward thinking applications that have been released in quite a while. The well known mobile app was developed by Quest Visual, now owned by the tech giant. Quest Visual announced on its own website that it has now been … Read entire article »

Filed under: Augmented Reality, Mobile Apps

Augmented reality mobile app makes learning more fun

Augmented reality mobile app makes learning more fun

Historic sites can use the application to enhance the experience for children visiting the locations. A team of researchers from Virginia Tech have now developed an augmented reality app that will help to boost the learning experience for school children who are visiting various historic sites. The mobile application is currently being tested so that it can provide kids with a more interactive experience. The key to the app is in the augmented reality experience that it provides. … Read entire article »

Filed under: Augmented Reality, Mobile Apps