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Virtual and augmented reality market is on the edge of an explosion

Virtual and augmented reality market is on the edge of an explosion

(adsbygoogle = window.adsbygoogle || []).push({}); A new report forecasted an annual doubling in spending for AR and VR technology from now through 2021. The International Data Company released a report focused on the future of the virtual and augmented reality market. It predicts that global spending on VR and AR technology will double each year from now through 2021. That prediction is not at all limited to the sale of games and headsets but goes far beyond in … Read entire article »

Filed under: Augmented Reality, Featured News, Technology News

Snapchat augmented reality leading the way, says research

Snapchat augmented reality leading the way, says research

New data shows that mobile AR technology is being driven by certain social media tools. eMarketer released a report showing that Snapchat augmented reality is fueling the popularity of that technology, particularly when it comes to mobile device use. The report pointed to Snapchat Lenses as a leader with the tech, followed by Facebook and Instagram. The eMarketer report indicated that while Snapchat augmented reality may be the top driver for AR tech use, Facebook Stories and Instagram … Read entire article »

Filed under: Augmented Reality, Featured News, Social Media Marketing

Retail augmented reality marketing used to draw consumers

Retail augmented reality marketing used to draw consumers

A futuristic looking form of advertising is becoming increasingly common in the hopes of appealing to shoppers. A new form of retail augmented reality marketing is starting to pop up here and there across the United States. While it remains very limited in its use, a growing number of retailers are catching on. The appeal to shoppers is quite evident. The idea is to use this high tech design and sleek style to draw customers into brick … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Marketing

Denver Broncos augmented reality engages fans

Denver Broncos augmented reality engages fans

This experience is offered to fans by way of the team’s “Come to Life” campaign. A new Denver Broncos augmented reality experience is now engaging fans taking part in the “Come to Life” campaign. This AR experience is a component of the team’s relationship with leading brands such as Coca-Cola, Bud Light and Conoco. Fans can participate using the Denver Bronco’s Orange Herd app at Sports Authority Field at Mile High. To use the Denver Broncos augmented reality … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Apps

The Pokémon Go app is losing its appeal

The Pokémon Go app is losing its appeal

More than 12 million daily players have already given up on the augmented reality game. Approximately fifty days have passed since the Pokémon Go app took the world by storm. The need to “catch ‘em all” carried many children through their summer school breaks in several countries. People are beginning to tire of the augmented reality game app and have started abandoning it. According to reports from Bloomberg, The number of daily active users of the Pokémon Go … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Apps, Trends

Augmented reality and virtual reality market growth will be astoundingly fast

Augmented reality and virtual reality market growth will be astoundingly fast

A new report showed it will see a CAGR of 63.2 percent between this year and 2025. The “Augmented Reality (AR) and Virtual Reality (VR) Market to 2025 – Global Analysis and Forecast by Technology, Components, and End-user Industry” results have been released. This virtual reality market and augmented reality marketplace research showed massive growth from this year through 2025. In fact, it estimated that those markets would reach $130.01 billion by 2025. Comparatively, they were … Read entire article »

Filed under: Augmented Reality, Featured News, Gadgets

Augmented reality apps take off among beauty brands

Augmented reality apps take off among beauty brands

AR tech is becoming a very familiar component in style and cosmetics applications. With Pokemon Go encouraging millions of players around the world to “catch ‘em all,” augmented reality apps are now a familiar sight. However, as popular as that game app may be, it is among beauty brands that the mobile technology is seeing notable growth. Mobile commerce has become a massive focus in the beauty industry, which is a highly visual market. As beauty brands rely … Read entire article »

Filed under: Augmented Reality, Fashion/Art, Featured News, Mobile Apps, Trends

Samsung unveils concept augmented reality windshield

Samsung unveils concept augmented reality windshield

The tech giant has revealed an HUD AR experience that could bring notifications and other features to riders. Samsung has now taken the opportunity to place a new concept into the spotlight, in the form of an HUD augmented reality windshield that would help to give motorcycle riders the ability to receive notifications and other features without ever having to take their eyes off the road. The self-driving auto market isn’t the only one receiving attention from … Read entire article »

Filed under: Augmented Reality, Gadgets, Tablet Commerce

L’Oreal Paris to develop an augmented reality beauty application

L’Oreal Paris to develop an augmented reality beauty application

The cosmetics brand has entered into a new deal with Image Metrics in order to make this happen. L’Oreal Paris is currently looking into a new way to develop its augmented reality beauty app called Makeup Genius, through the creation of a new exclusive partnership with the AR tech company called Image Metrics. The Makeup Genius mobile app was first launched back in 2014 in the form of a real-time AR mirror. That experience was also created by … Read entire article »

Filed under: Augmented Reality, Fashion/Art, Mobile Apps, Mobile Commerce

Augmented reality company, Magic Leap raises $793 million

Augmented reality company, Magic Leap raises $793 million

The elusive Dania Beach, Florida start-up has announced that it has over three quarters of a billion in venture financing. Magic Leap, an augmented reality start-up that is known for being exceptionally secretive about virtually everything in which it is involved, has announced that its latest venture financing round has brought in a tremendous $792 million. This would give the company a valuation of an estimated $3.7 billion, not including the new funding. This most recent round of … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News

Apple has hired a secret virtual reality team

Apple has hired a secret virtual reality team

The iPhone maker is reported to have brought several hundred VR and AR experts on board. Apple has recently hired a secret augmented and virtual reality team that includes hundreds of people who are considered to be experts within both of those forms of technology, according to a report published in the Financial Times. The report indicated that this secret VR technology team has been developing device prototypes. The idea, it said, was that these device prototypes could … Read entire article »

Filed under: Augmented Reality, Gadgets, Mobile Apps, Technology News