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Microsoft HoloLens is a leap into augmented reality, with both feet

Microsoft HoloLens is a leap into augmented reality, with both feet

(adsbygoogle = window.adsbygoogle || []).push({}); The company has now revealed a suite of AR software that it has placed under the name of Windows Holographic. Microsoft has recently announced a brand new suite of augmented reality software that it has unveiled, which is called Windows Holographic, and that has been designed to function on any device, which includes a new Windows 10 based AR headset. This experience is not meant to provide a user with a virtual reality … Read entire article »

Filed under: Augmented Reality, Gadgets

Augmented reality enhances training and marketing at Virgin Atlantic

Augmented reality enhances training and marketing at Virgin Atlantic

The airline has discovered that people find that the use of AR technology is appealing and generates a positive response. The new 787 Dreamliner at Virgin Atlantic, called Birthday Girl, is considered to be one of the most advanced and high tech experiences in aviation due to a number of its features, including an augmented reality tour. The plane has been designed to bring together an elegant design and the latest in AR technology. Visitors to a specific … Read entire article »

Filed under: Augmented Reality, Mobile Commerce, Mobile Marketing, Travel, Trends

Pepsi creates a “Time Tunnel” with augmented reality technology

Pepsi creates a “Time Tunnel” with augmented reality technology

The marketers (dubbed “pranksters” by some) at the soft drink company have struck again in the U.K. Last week, Pepsi launched a new augmented reality campaign under the cold and wintery London Bridge tunnels, which gave quite a surprise to some of the commuters traveling through on their way to and from work. Pepsi Max U.K. has launched several prank marketing campaigns of this nature in London While previous augmented reality campaigns by Pepsi have involved bus shelters … Read entire article »

Filed under: Augmented Reality, Mobile Marketing

Augmented reality ads attack Vienna with a zombie invasion

Augmented reality ads attack Vienna with a zombie invasion

A digital signage campaign in the city is helping to launch the fifth season of “The Walking Dead”. The hit television show called “The Walking Dead” has started its fifth season in the United States, but when the zombie focused series prepared to air in Austria, its marketing campaign included a unique augmented reality element that added a gory boost to its signage campaign in Vienna. For two days, the city featured a “Scary Shelter” in a … Read entire article »

Filed under: Augmented Reality, Mobile Marketing

Augmented reality art tour set off by Pfister

Augmented reality art tour set off by Pfister

The hotel’s collection of Victorian art is going to be featured in this unique and high tech way. The Pfister Hotel has now announced its intentions to become the first hotel in the United States that will be showing off its Victorian art collection through the launch of an augmented reality art tour. By using AR technology, it helps to enhance the experience of the artworks on their own with additional media. In this specific circumstance, the augmented … Read entire article »

Filed under: Augmented Reality, Mobile Apps