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Pepsi creates a “Time Tunnel” with augmented reality technology

Pepsi creates a “Time Tunnel” with augmented reality technology

(adsbygoogle = window.adsbygoogle || []).push({}); The marketers (dubbed “pranksters” by some) at the soft drink company have struck again in the U.K. Last week, Pepsi launched a new augmented reality campaign under the cold and wintery London Bridge tunnels, which gave quite a surprise to some of the commuters traveling through on their way to and from work. Pepsi Max U.K. has launched several prank marketing campaigns of this nature in London While previous augmented reality campaigns by Pepsi … Read entire article »

Filed under: Augmented Reality, Mobile Marketing

Augmented reality ads attack Vienna with a zombie invasion

Augmented reality ads attack Vienna with a zombie invasion

A digital signage campaign in the city is helping to launch the fifth season of “The Walking Dead”. The hit television show called “The Walking Dead” has started its fifth season in the United States, but when the zombie focused series prepared to air in Austria, its marketing campaign included a unique augmented reality element that added a gory boost to its signage campaign in Vienna. For two days, the city featured a “Scary Shelter” in a … Read entire article »

Filed under: Augmented Reality, Mobile Marketing

Augmented reality art tour set off by Pfister

Augmented reality art tour set off by Pfister

The hotel’s collection of Victorian art is going to be featured in this unique and high tech way. The Pfister Hotel has now announced its intentions to become the first hotel in the United States that will be showing off its Victorian art collection through the launch of an augmented reality art tour. By using AR technology, it helps to enhance the experience of the artworks on their own with additional media. In this specific circumstance, the augmented … Read entire article »

Filed under: Augmented Reality, Mobile Apps

Augmented reality “RoomAlive” from Microsoft is a game change

Augmented reality “RoomAlive” from Microsoft is a game change

This experience turns a player’s living room into the environment of the game, itself. The research division from Microsoft has stepped up its efforts from last year’s “Illumiroom”, which it demoed at CES, having come back with “RoomAlive”, which converts a living room into an augmented reality space with a highly interactive experience. The concept of Illumiroom was impressive, but in essence, it was strictly an extension of the game field of view. The rest of the game … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News

Dubai police will be using augmented reality in the near future

Dubai police will be using augmented reality in the near future

Law enforcement turns to Google Glass to help identify suspected criminals Law enforcement in Dubai are about to get very high-tech. The city’s police will soon be equipped with Google Glass, an upcoming augmented reality device that aims to change the way people see the world around them. The excitement surrounding Glass has diminished somewhat over the past year, but the device aims to be one of the most revolutionary AR headsets in the world, once … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News

Augmented reality makes its way into the “home of the future”

Augmented reality makes its way into the “home of the future”

The concept may seem dated but the experience of the latest technology is as fun as it ever was. Panasonic took an old school idea right to the cutting edge at this year’s IFA tech show in Berlin, stepping away from the modern display to which we have become accustomed at these types of events, in favor of an augmented reality based view of how the not too distant future may appear as technology steps into … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News

Wearable Technology and the Future

Wearable Technology and the Future

Wearable technology could come to define the future Wearable technology may be seen as a sort of novelty today, but in the future, it could define the way people live their lives. Wearable devices are still quite new and this sort of technology is in a state of infancy. Most of these devices are simply used for entertainment or to keep track of basic health and fitness information. As wearable technology becomes more advanced, however, new … Read entire article »

Filed under: Augmented Reality, Gadgets, Mobile Apps

Augmented reality wedding invitations may enhance the guest experience

Augmented reality wedding invitations may enhance the guest experience

For people who like tech nearly as much as they love each other, ALIVE could add that special touch. For people who truly want their weddings to be an affair to remember, and for those who adore the use of technology, new augmented reality wedding cards, such as invitations, could make all the difference in impressing guests who will be in attendance. AR tech worked right into a wedding invitation can help to set the tone for … Read entire article »

Filed under: Augmented Reality, Mobile Commerce, Trends