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Augmented reality wedding invitations may enhance the guest experience

Augmented reality wedding invitations may enhance the guest experience

(adsbygoogle = window.adsbygoogle || []).push({}); For people who like tech nearly as much as they love each other, ALIVE could add that special touch. For people who truly want their weddings to be an affair to remember, and for those who adore the use of technology, new augmented reality wedding cards, such as invitations, could make all the difference in impressing guests who will be in attendance. AR tech worked right into a wedding invitation can help to … Read entire article »

Filed under: Augmented Reality, Mobile Commerce, Trends

What’s the Point of Wearable Technology?

What’s the Point of Wearable Technology?

Wearable technology is gaining a lot of momentum, but does it have any real value? There are a wide range of wearable devices that are set to be released in the coming years, some more innovative than others. Some of these devices promise to change the way people see the world, while others are designed simply to make it easier for people to keep track of their personal information. Some believe wearable devices are nothing more … Read entire article »

Filed under: Augmented Reality, Technology News

Augmented reality toy from Lego enhances traditional experience

Augmented reality toy from Lego enhances traditional experience

The new AR tech companion app brings an entirely new level to play time with these plastic building blocks. Lego has fully embraced augmented reality technology with the development of its new Fusion sets, some of which are already available on store shelves and more of which are likely to create quite a splash during the holiday shopping season. There are already three Lego Fusion sets that are available, with at least one more that is on … Read entire article »

Filed under: Augmented Reality, Gadgets, Mobile Apps, Technology News

Google Glass is being tested by GM

Google Glass is being tested by GM

The automaker will be testing out the augmented reality glasses in an exploration of possible uses. General Motors Co. is now conducting a number of tests to look into the potential uses for Google Glass at two of its auto making facilities that are located in Michigan. The company has looked into trying out the wearable technology in a series of different kinds of operations. According to the North America manufacturing president of GM, Cathy Clegg, the employees … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News

Wearable technology used by Minnesota Vikings in camp

Wearable technology used by Minnesota Vikings in camp

The team is using Google Glass to help to provide itself with a competitive edge heading into the next season. The Minnesota Vikings are now looking to the world of wearable technology to help them to be able to gain a bit of an edge as they take their first steps toward the 2014 NFL season, and they have decided to use Google Glass as their tech of choice. The team will be using Google Glass for … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News

Augmented reality windshield concept among Jaguar’s projects

Augmented reality windshield concept among Jaguar’s projects

The automaker is developing an interactive display for its Land Rover for an AR experience. A recent report has revealed that Jaguar has a new augmented reality windshield concept in the works and that it is designing this interactive display in order to be used in its Land Rover line of vehicles. The windshield provides an entirely different experience for the driver, with a range of different features. The goal is to create an “augmented reality experience” that … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News

Augmented reality pilot to boost Walgreens customer loyalty

Augmented reality pilot to boost Walgreens customer loyalty

The company is working AR technology into its current app for a unique new consumer experience. Walgreens has now announced that it will be using augmented reality to help customers to be able to better navigate their store shelves in order to be able to more easily find everything that they have on their shopping lists. The feature is being piloted as a potential addition to its mobile app to allow smartphones to guide customers in-store. In order … Read entire article »

Filed under: Augmented Reality, Commercial, Mobile Apps, Mobile Commerce, Mobile Marketing, United States

Augmented reality experience sold alongside Mariah Carey’s new drink

Augmented reality experience sold alongside Mariah Carey’s new drink

The “Butterfly” beverage has been launched by the singer who inspired its creation. Mariah Carey recently held a press conference to launch a new beverage that she is endorsing from Go N’Syde, which is called “Butterfly” and which claims to include an augmented reality experience with its use. The packaging of the drink doesn’t provide any suggestion as to the flavor of the liquid it contains. The drink bottle simply claims that Butterfly is “a melodic beverage inspired … Read entire article »

Filed under: Augmented Reality, Mobile Marketing