Mobile fashion retail leaders appeal to smartphone toting consumers

mobile fashion retail

Throughout London Fashion Week, leading designers and retailers campaigned with m-commerce innovation. New study results released during London Fashion Week showed that mobile fashion retail is stronger than ever before. Retailers and top design labels are using m-commerce innovation to improve the consumer experience. The study was published in the 2017 Mobile Retail Report by Ampersand, a benchmarking report. The purpose of the report is to rank and compare top high street brands in terms of their mobile fashion retail experience offerings. This includes everything from mobile website features to…

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Top mobile commerce brand title goes to Burberry

burberry mobile commerce brand

The Ampersand ecommerce agency rated 158 British retailers and awarded the top spot to the fashion brand. Burberry has been named the top mobile commerce brand by Ampersand. The ecommerce agency used several criteria and numbers to conduct an assessment of the customer experience. It examined the mobile shopping offerings of 158 retailers in Great Britain. Among the factors taken into consideration included whether the m-commerce website was optimized. The retailers were judged on mobile website optimization, page loading speed and several other factors. While Burberry took the top mobile…

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