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Is content marketing about to be flipped on its head by artificial intelligence?

05/24/202406/24/2024 Julie Campbell

Content Marketing - AI - Future - Curious

Google recently implemented one of the largest shifts search has undergone in years A substantial component of content marketing has involved keeping up with the latest moves Google has made in its algorithm. This has already changed the shape of search engine results pages (SERPs) and the experience they provide to users. Marketers are scrambling to rethink key parts of their strategies While small businesses that have been implementing their own content marketing strategies had been nervous at first, many are finding that the impact isn’t as harmful as they…

Are Ebooks Worth It? Does Anyone Actually Read Them?

01/09/202201/10/2022 L. Green

From the least to the most popular books on Amazon, are people reading the digital copies? For a long time, readers, authors and publishers alike were asking “are ebooks worth it?”. That time is well behind us as digital books have taken off in the last handful of years. The advantages of ebooks simply cannot be ignored, and they are a staple for any book release. A recent Pew Research Center survey on book formats and consumption showed that while traditional print (comprised primarily by paperback and hardcovers) remains the…

Social media marketing is only the beginning for these authors

04/21/201604/21/2016 L. Green

Perspective book series Youtube channel trailer - social media marketing

Book series writers Amanda Giasson and Julie B. Campbell are taking multi-channel advertising to another level. For Perspective book series authors, Amanda Giasson and Julie B. Campbell, social media marketing has been an integral part of the launch and continuing success of their fantasy fiction novels which so far include Love at First Plight and Second Wind. However, these authors haven’t stopped at social networks and have turned to every angle they can to spread the word. This effort has turned Giasson and Campbell into the exact opposite of the…

Authors are using mobile tech to engage readers

09/16/201509/16/2015 Julie Campbell

The key to this mobile marketing effort is to make sure that what you’re saying and how you’re saying it is relevant. Mobile tech has become a fantastic way for authors to be able to market their books – print and ebooks – in an affordable way that will greatly appeal to the readers in their target market. From social media marketing to blogging, this technology offers a considerable opportunity. However, just because a writer can complete a masterpiece, it doesn’t mean that he or she is a natural marketer.…

Social media marketing product review strategies power up engagement

07/01/201507/25/2021 Julie Campbell

Book reviews are a powerful force, but it is the legitimate feedback and not fake posts that are drawing readers. When it comes to promoting a product, few opportunities level the playing field in the same way as social media marketing, provided that those Facebook and Twitter advertising strategies are implemented in a highly effective way. Some of the most successful campaigns have resulted from no- or low-budget efforts over social media. That said, without a massive advertising budget, then the power of the social media marketing strategy comes from…