Snapchat Adidas mobile game lets players buy special baseball cleats

Snapchat Adidas mobile game - Image of Adizero Red Adidas Shoes

Adidas partners with Snapchat and Dick’s Sporting Goods to launch a shoppable 8-bit mobile game. The Snapchat Adidas mobile game, called “Baseball’s Next Level,” is an 8-bit mobile game available on the social app. The game, which is the result of a partnership between the German sportswear giant, the social app, and the American sporting goods retail company, lets Snapchat users play as MLB athletes and each of those athletes are wearing their own limited-edition cleats from the Adidas 8-bit collection. Snapchat users can purchase the shoes directly within the…

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Adidas replaces recruiters with QR codes

Adidas

As the world of recruiting becomes more competitive, companies are beginning to feel the need to adopt new technologies as a way to reach out to potential talent. There is one trend amongst consumers that makes it simpler for recruiters to find new candidates for the companies they represent: Smart phones. With smart phones playing a bigger role in everyday life, companies have begun adopting mobile technologies that are geared toward engaging smart phone users. The best piece of mobile technology is widely believed to be QR codes. Adidas, a…

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