Pinterest users can now enjoy a more “shoppable” experience on the social network.
Although Pinterest mobile shopping isn’t a new feature on the popular social network and visual search engine, the company has rolled out new features that will reportedly make it easier for users to buy products on the platform.
The company has improved its product pins to enhance mobile commerce.
To make its mobile app and website more “shoppable” for its estimated 250 million monthly active users, Pinterest has rebuilt the infrastructure behind its product pins, according to the company’s head of shopping product Tim Weingarten.
Since it began testing its new Pinterest mobile shopping features, the social network says clicks on products to retail sites boosted by 40%. This is a huge success for Pinterest, as the company heavily relies on advertising revenue.
The Pinterest mobile shopping experience now has three new features.
The three new features, according to a TechCrunch report, include:
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• Up-to-date pricing and stock information on all product pins – this feature has links that will take pinners to the retailer’s website.
• “Products like this” category – this feature is under each home décor and fashion pin and includes stylistically similar products based on what Pinterest “thinks” the user will like.
• Shopping shortcut – The app now has a shopping shortcut that easily connects users to similar products to a specific pin. This feature is accessible to users when they hold down on any style or home pin and click the price tag logo.
“When you see something on Pinterest you’d like to own you should be able to buy it, or something just like it, that matches your unique style,” Weingarten stated in a blog announcing the new features. “That’s our vision for shopping with Pinterest.”
Weingarten added that Pinterest functions like a user’s personal stylist. It can give recommendations for products to purchase based on the user’s specific tastes as well as on what’s trending, showing a range of “visual ideas.”
The newly upgraded Pinterest mobile shopping features are not only a part of the company’s plans to boost revenue, but to also remain competitive with other social media powerhouses, like Facebook and Instagram. Both have started to integrate new features on their platforms to help encourage and improve users’ mobile shopping experiences.