Commuter commerce is on the rise according to new survey

commuter commerce - woman on phone outside of bus

Almost half of commuters use their smartphones for ordering food or shopping. Commuter commerce is a growing trend according to research from Fetch. A recent survey conducted by the mobile agency has revealed that 43% of the 1,700 US commuters they surveyed last month have used their mobile phone to shop or order food ahead. This percentage of shopping and food ordering via smartphones is higher than before. The commuters who were surveyed also revealed that they engaged in mobile commerce activities during their commute more now than they did…

Read More

Mobile transactions account for more than half of transactions made online

Mobile Transactions - Shopping via mobile phone

A new report reveals that consumers prefer mobile shopping. Criteo’s Global Commerce Review for Q2 of 2018 has revealed that mobile transactions are dominating online transactions. The report found that over 50% of online transactions made in many countries are now performed via mobile. Criteo analyzed data from more than 5,000 retailer in over 80 countries. The report took into account the activities, behaviors and preferences of shoppers across all devices and browsing environments. The data used, from which the company drew its conclusions, came from over 5,000 retailers in…

Read More

Instagram mobile shopping app is reportedly in the works

The social media network is developing a standalone mobile app for online shopping. An Instagram mobile shopping app may be developed in the future as the Facebook-owned social media network’s potential for e-commerce grows. The new app may be called IG Shopping. The possible standalone Instagram mobile shopping application would reportedly allow users to look through goods from online merchants and purchase them directly in the app, according to The Verge. Although the new app does not yet have a name, it may be called IG Shopping, which would be…

Read More

Study finds location-based searches on mobile beat brand loyalty

location-based searches - Woman using mobile phone

Location-based marketing is changing the mobile commerce landscape. A new study from Uberall finds that location-based searches via mobile is changing the way mobile consumers shop. Consumers are no longer always choosing brand loyalty when it comes to their purchasing decisions. The study, which surveyed over 1,000 smartphone users across the US, reveals that more consumers appear to be opting for convenience over loyalty by conducting “near me” searches. Over 80% of shoppers have done a “near me” search on their phones. The recent study commissioned by the location marketing…

Read More

Mobile mall app uniquely appeals to Gen Z shoppers

Mobile mall app - Teen on mobile phone

Dote delivers seamless shopping experience to young mobile consumers. The mobile shopping and social media app has designed itself to be the ideal mobile mall app for generation Z (Gen Z) smartphone shoppers. Generation Z is growing to be retail’s largest group of consumers. Generation Z, often known as “digital natives,” are typically classified as the demographic of people born around the mid 1990’s to mid 2000’s. Individuals a part of this category have typically used the internet at a young age and are generally comfortable with online technology and…

Read More

Walmart back-to-school app designed to help people shop in stores

Walmart back-to-school app - Back to school blocks - paper - pencil

The discount retail giant launched new app features to improve back-to-school in-store and mobile shopping. The new Walmart back-to-school app feature enables parents to search and shop for their child’s actual school supplies list. They can then use the app to locate the store isle where they can find the item, according a recent announcement from Walmart. Items can also be delivered directly to their homes. For those parents with busy schedules or who simply don’t feel like making the trek to their local Walmart store to buy the items…

Read More

First-ever mobile shopping game show launched by Gravy

Mobile Shopping Game Show - Man on Phone - mobile phone users

Participants compete for discounts on new and innovative products. Live media company, Gravy, has launched the very first mobile shopping game show. A high-energy and interactive live show, audiences can watch and compete for new and interesting products discounted from 30 – 70% off. The live mobile game show also raises money for charity. The show is available via an iOS mobile app and is live every night at 8:30pm ET. Each mobile shopping game show features a new product presented in a unique price-dropping game format, according to a…

Read More

Nordstrom acquires new mobile shopping tech to amp its digital retail

Mobile Shopping Tech - Nordstrom Store in Mall

The massive retailer has grabbed up a number of startups to solidify its m-commerce position. Nordstrom has been acquiring a considerable number of mobile shopping tech startups. This includes BevyUp and MessageYes most recently. The fashion retail chain is evidently seeking to give itself a sturdy m-commerce offering. BevyUp is a digital selling too provider. MessageYes is a conversation commerce provider. These are only the latest mobile shopping tech acquisitions. They were purchased in separate deals to enhance the Nordstrom mobile commerce strategy, said a press release from the company.…

Read More

eMarketer mobile commerce forecast shows strong future

mobile commerce forecast

The firm’s recent study suggests that smartphone based shopping is building a highly positive landscape. The doubts some are still expressing against the growth potential of m-commerce have another study against them following a new eMarketer mobile commerce forecast. Within the report were the results of a study on the smartphone shopping ecosystem. While the m-commerce prediction aligns with other research, it also includes some striking insight. The eMarketer mobile commerce forecast states that by the year 2021, smartphone and tablet based shopping will make up 72.9 percent of the…

Read More

Mobile shopping cart abandonment greatly caused by a sense of “meh”

mobile shopping cart

A recent study showed that a leading cause of leaving without purchasing is “emotional ambivalence.” Browsing for products over various apps continues to be a growing pastime, but mobile shopping cart abandonment numbers remain as high as they ever were. According to the results of a recent study, the reason people are filling their carts and then leaving them without making a purchase has to do with “emotional ambivalence.” While certain factors encourage people to add items to their carts, they often stop at that point. The research indicated that…

Read More