New features added to Google Shopping improves experience for mobile users

Google Shopping - Mobile phone use

Google launches multiple mobile-friendly shopping features. Mobile shoppers can enjoy new features to enhance their Google Shopping experience. Among these features include direct buying, price tracking alerts, Google Images product comparisons, and more. Google is improving its mobile shopping experience in time for the biggest shopping season of the year. Thanksgiving is in less than two months, which means that the biggest shopping season of the year will soon be here. The new Google Shopping features, particularly those that have bolstered the Google mobile shopping experience, will help the tech…

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New Mavely shopping app rewards customers for shopping, sharing and influencing

Mavely Shopping App - Mavely YouTube

The Chicago-based startup announced the launch of its unique shopping and affiliate app. The newly launched Mavely shopping app targets women shoppers and has been designed with the objective to reward its user for purchasing and recommending products from over 100 direct-to-consumer (D2C) brands. The mobile shopping program gives users the chance to earn cash back on the products they buy. Users can earn affiliate commissions off purchases. More specifically, the app allows users to discover up-and-coning D2C brands, earn affiliate commissions off their purchases, and tap into their own…

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New unique mobile AR shopping feature added to Point & Place AR Platform

AR Shopping - man and woman engaging with mobile phone

Eyekandy Ltd announces launch of an additional WebAR feature. London-based Eyekandy Ltd., a company that specializes in augmented reality (AR) experiences for commerce has announced the launch of an added AR shopping experience with the addition of a WebAR feature to its award-winning Point & Place AR Platform. The new feature allows shoppers to view products in augmented reality in their homes with no app download required. Retailers can easily add the latest AR products to their mobile website pages. Eyekandy’s Point and Place helps to make AR shopping mainstream…

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New IKEA mobile shopping experience to be introduced to customers

IKEA Mobile Shopping - IKEA Store

IKEA’s app to offer a new shopping experience online and on mobile. Until now, IKEA mobile shopping hasn’t be a part of the Swedish retailer’s app experience. The focus of its initial application has been on enhancing the retail experience while still requiring consumers to shop in store. The new app combines the store experience with the online experience. The new IKEA mobile shopping app has been designed to allow users to visualize how the store’s product would look in their homes and can then buy these product through the…

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Google to target smartphone shoppers with new mobile advertising strategy

mobile advertising strategy - Google search on mobile device

Google intends to push new ads on its apps to boost revenue from mobile shoppers. The Alphabet Inc. owned company is enhancing its mobile advertising strategy and plans to place ads in several new spots on its apps. The expansion of its advertising real estate will include ads featured on the homepage of its smartphone app worldwide, more ads in Maps as well as ads with image galleries in search results, reports Reuters. Google wants to make it easier for its users to discover and buy new products. The search…

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