New Target augmented reality tech helps make holiday home decorating easier

Target augmeted reality app feature - Christmas Tree

American retail giant rolls out new augmented reality (AR) feature for its app. If you still need to put up a Christmas tree or you have some last minute holiday decorating to do, the new Target augmented reality feature introduced in its app earlier this month, could be a big help. The “See It in Your Space” tree feature helps you find the perfect artificial tree for your space. All homes are not created equal. Rooms come in all shapes, sizes and angles, which can make finding the right sized…

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PayPal mobile payments break records over Thanksgiving shopping weekend

PayPal mobile payments - PayPal Logo

Over $1 Billion mobile payments were made via PayPal on both Black Friday and Cyber Monday. PayPal mobile payments was the preferred payment method for many mobile users during America’s biggest shopping weekend of the year. The American-based worldwide online payment system has revealed that, for the first time ever, it saw over $1 billion in mobile payment volume on Black Friday and hit this record-breaking volume again on Cyber Monday. There were higher mobile payment volumes on Black Friday than Cyber Monday. What is particularly surprising about the data…

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Mobile Black Friday shopping predicted to be a top choice for UK shoppers

Mobile Black Friday Shopping - Mobile phone and computer

An estimated 77% of UK consumer will carry out most of their Black Friday Shopping online. Independent research conducted by Market and Brand Intelligence platform Attest has revealed that there will be an upswing of mobile Black Friday shopping in the UK. The recently released findings show that more than three out of four (77%) of UK shopper will do most of their Black Friday shopping online. This research is bad news for UK high streets. The research suggests that the British high street is likely to suffer from the…

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New mobile commerce report reveals key trends about consumer mobile shopping

Mobile Commerce Report - Mobile Shopping

Ibotta’s report finds that 47% of consumers prefer shopping on their mobile device. In its first ever Mobile Commerce Report, Ibotta, the Denver-based mobile shopping app, revealed that there were key trends regarding how and when consumers engage in mobile shopping. Knowing these trends could help retailers strengthen their m-commerce strategies to reach and connect with new audiences in the future. Fewer consumers are shopping in-store retail locations today than five years ago. Over the last ten years, mobile shopping has significantly changed. Both mobile devices and retail mobile shopping…

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New Pinterest mobile shopping features improve user purchasing capabilities

Pinterest mobile shopping - Pinterest logo

Pinterest users can now enjoy a more “shoppable” experience on the social network. Although Pinterest mobile shopping isn’t a new feature on the popular social network and visual search engine, the company has rolled out new features that will reportedly make it easier for users to buy products on the platform. The company has improved its product pins to enhance mobile commerce. To make its mobile app and website more “shoppable” for its estimated 250 million monthly active users, Pinterest has rebuilt the infrastructure behind its product pins, according to…

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Commuter commerce is on the rise according to new survey

commuter commerce - woman on phone outside of bus

Almost half of commuters use their smartphones for ordering food or shopping. Commuter commerce is a growing trend according to research from Fetch. A recent survey conducted by the mobile agency has revealed that 43% of the 1,700 US commuters they surveyed last month have used their mobile phone to shop or order food ahead. This percentage of shopping and food ordering via smartphones is higher than before. The commuters who were surveyed also revealed that they engaged in mobile commerce activities during their commute more now than they did…

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Mobile transactions account for more than half of transactions made online

Mobile Transactions - Shopping via mobile phone

A new report reveals that consumers prefer mobile shopping. Criteo’s Global Commerce Review for Q2 of 2018 has revealed that mobile transactions are dominating online transactions. The report found that over 50% of online transactions made in many countries are now performed via mobile. Criteo analyzed data from more than 5,000 retailer in over 80 countries. The report took into account the activities, behaviors and preferences of shoppers across all devices and browsing environments. The data used, from which the company drew its conclusions, came from over 5,000 retailers in…

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Instagram mobile shopping app is reportedly in the works

The social media network is developing a standalone mobile app for online shopping. An Instagram mobile shopping app may be developed in the future as the Facebook-owned social media network’s potential for e-commerce grows. The new app may be called IG Shopping. The possible standalone Instagram mobile shopping application would reportedly allow users to look through goods from online merchants and purchase them directly in the app, according to The Verge. Although the new app does not yet have a name, it may be called IG Shopping, which would be…

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Study finds location-based searches on mobile beat brand loyalty

location-based searches - Woman using mobile phone

Location-based marketing is changing the mobile commerce landscape. A new study from Uberall finds that location-based searches via mobile is changing the way mobile consumers shop. Consumers are no longer always choosing brand loyalty when it comes to their purchasing decisions. The study, which surveyed over 1,000 smartphone users across the US, reveals that more consumers appear to be opting for convenience over loyalty by conducting “near me” searches. Over 80% of shoppers have done a “near me” search on their phones. The recent study commissioned by the location marketing…

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Mobile mall app uniquely appeals to Gen Z shoppers

Mobile mall app - Teen on mobile phone

Dote delivers seamless shopping experience to young mobile consumers. The mobile shopping and social media app has designed itself to be the ideal mobile mall app for generation Z (Gen Z) smartphone shoppers. Generation Z is growing to be retail’s largest group of consumers. Generation Z, often known as “digital natives,” are typically classified as the demographic of people born around the mid 1990’s to mid 2000’s. Individuals a part of this category have typically used the internet at a young age and are generally comfortable with online technology and…

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Walmart back-to-school app designed to help people shop in stores

Walmart back-to-school app - Back to school blocks - paper - pencil

The discount retail giant launched new app features to improve back-to-school in-store and mobile shopping. The new Walmart back-to-school app feature enables parents to search and shop for their child’s actual school supplies list. They can then use the app to locate the store isle where they can find the item, according a recent announcement from Walmart. Items can also be delivered directly to their homes. For those parents with busy schedules or who simply don’t feel like making the trek to their local Walmart store to buy the items…

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