New IKEA mobile shopping experience to be introduced to customers

IKEA Mobile Shopping - IKEA Store

IKEA’s app to offer a new shopping experience online and on mobile. Until now, IKEA mobile shopping hasn’t be a part of the Swedish retailer’s app experience. The focus of its initial application has been on enhancing the retail experience while still requiring consumers to shop in store. The new app combines the store experience with the online experience. The new IKEA mobile shopping app has been designed to allow users to visualize how the store’s product would look in their homes and can then buy these product through the…

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Google to target smartphone shoppers with new mobile advertising strategy

mobile advertising strategy - Google search on mobile device

Google intends to push new ads on its apps to boost revenue from mobile shoppers. The Alphabet Inc. owned company is enhancing its mobile advertising strategy and plans to place ads in several new spots on its apps. The expansion of its advertising real estate will include ads featured on the homepage of its smartphone app worldwide, more ads in Maps as well as ads with image galleries in search results, reports Reuters. Google wants to make it easier for its users to discover and buy new products. The search…

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Mobile shopping study reveals phone use in store can negatively impact buying behaviors

mobile shopping study - man and woman using mobile phone

Texting while shopping in-store could increase the likelihood of making unplanned purchases. A recent mobile shopping study has revealed that using a mobile phone in-store for purposes unrelated to shopping may impact buying behaviors. Sending text messages, making phone calls, checking emails, listening to music, etc. could lead to shoppers making unplanned purchases and forgetting the items they had intended to purchase. Phone use unrelated to shopping negatively affects shopping behavior. The researchers at Fairfield University, US, investigated how in-store shoppers were affected from using their phones for tasks other…

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Dote launches new live-streamed Shopping Party feature

Shopping Party - Teen girls using smartphones on bench

Dote users can now enjoy a unique mobile shopping experience. Dote, the social shopping app designed for Gen Z consumers, is introducing “Shopping Party.” This new feature offers users a live, interactive video retail experience via their mobile phones that’s meant to recreate the experience of shopping in a mall with friends. The feature allows for Dote creators to livestream with their followers. Via Shopping Party, Dote creators can livestream with their followers. Dote creators are social media influencers and there are currently about 450 influencers. Examples of notable Dote…

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The long-rumored Instagram in-app shopping feature has finally arrived

Instagram in-app shopping - Checkout - Instagram - YouTube

Checkout is the social media platform’s new feature that allows in-app shopping purchases. Instagram in-app shopping is now a real thing. The Facebook-owned photo and video-sharing social networking service has unveiled Checkout, a new feature that allows users to make purchases directly inside the app without being redirected to another site to complete the purchase. Shopping via Instagram (IG) is nothing new, but now users don’t have to leave the app to complete purchases. To be clear, the new Instagram in-app shopping feature does not mark the first time that…

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